Does our CPM depend upon our niche?

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   Rafiq23posted 9 years ago

   Please let me know as to whether our CPM is affected by the niche we have selected or otherwise. I have observed that many of hubbers are having high CPM.

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   relacheposted 9 years ago

   Multiple factors can effect your CPM rate, not just your niche topic, but yes, what you write about has a big effect.

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      Rafiq23posted 9 years agoin reply to this

      It means there are also factors which can affect our CPM.

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         psycheskinnerposted 9 years agoin reply to this

         Well of course.  CPM is how much an advertiser will pay to appear on a page with some words you chose.  It will be affected by everything from how the economy is doing to how well you selected your keywords and quite possibly the phase of the moon.

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            Rafiq23posted 9 years agoin reply to this

            Psycheskinner! I agree with you.

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         Millionaire Tipsposted 9 years agoin reply to this

         Here are some quotes from the FAQ:
         "What are impressions?
         
         As it relates to online advertising revenue (and the Ad Program), an impression typically means an "ad impression", and occurs whenever an ad appears on a Hub and is presumably seen by a visitor.
         
         With regards to your Ad Program reports, you are paid based on "page impressions," which are Hub views. Each page impression can include up to 4 individual ad impressions, depending on: the ad level setting of the Hub, the length of the Hub, and whether a given location has "time" to show an ad in case the viewer navigates away from the Hub. The CPM for an individual is determined based on the value of individual impressions based on traffic characteristics.
         
         What does CPM mean?
         
         One of the online advertising payment models. The acronym means "cost per mille," and advertisers pay for every 1000 impressions of their advertisement. This is a dynamic number based on what advertisers are willing to pay to show their advertisement on a specific page at any given time."

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            Rafiq23posted 9 years agoin reply to this

            Thanks Millionaire for such a detailed reply. Now, I know what CPM is and how it is affected by various factors.

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   paradigmsearchposted 9 years ago

   "Does our CPM depend upon our niche?"
   
   One would think so, but maybe not really that much? This has to do with the advertiser cookie practice of posting ads relating to where the visitor has been previous to their arriving here. My hub topics are scattered all over the map, yet I'm a happy camper as to CPM. Write what you love.

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      Rafiq23posted 9 years agoin reply to this

      Ok, Let me change my Niche a little bit to check out how the CPM changes with the change in niche and keywords.

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