Why the Apple 'AdBlocker' will transform income streams

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   makingamarkposted 8 years ago

   An interesting article - definitely worth a read. The notion is that Apple is targeting Google and newspapers, blogs and sites like this will be collateral damage.
   
   A proxy war: Apple ad-blocking software scares publishers but rival Google is target
   
   Those who depend on income from adverts might like to devise a back-up plan.

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      Pop Culture Worldposted 8 years agoin reply to this

      If people will be blocking ads, then they should be blocked from reading the associated content. If enough sites came together to ban such apps, then perhaps the software wouldn't be so popular.

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         paradigmsearchposted 8 years agoin reply to this

         The good news... Yahoo email won't let you access your account if you are using an ad blocker.
         
         The bad news... Yahoo has the most obnoxious ads in the industry and has been famous for such since the birth of the internet.
         
         Oh, well...
         
         Meanwhile, don't ever get a Yahoo account.

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            DrMark1961posted 8 years agoin reply to this

            Yahoo has ads? Funny, I never noticed them.
            Do you know why? I use the power every adult has to ignore that which I do not want.
            Those of you that depend on an ad blocker deserve the new Apple i-spoon, a product that will feed you your pablum without having to use your hands. (All you have to do is sign up for their TOS.)

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               paradigmsearchposted 8 years agoin reply to this

               .
               Kind of hard to ignore...
               
               1. Bandwidth-clogging video ads that effectively sabotage attempts to scroll or pagedown.
               
               2. Expanding ads that go outside the original location and cover up the page, including the mail you are trying to read.
               
               3. Pop ups, same result as item #2.
               
               

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               Solarasposted 8 years agoin reply to this

               LOL

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            Pop Culture Worldposted 8 years agoin reply to this

            I swear Yahoo Mail has gotten really bad since my college days. It used to be reliable. Now it stalls/gets stuck a lot and looks too junky.
            
            I think of Yahoo almost the way other people think of AOL now.

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            lisavollrathposted 8 years agoin reply to this

            I use an ad blocker, and I can access my Yahoo mail accounts just fine.

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               paradigmsearchposted 8 years agoin reply to this

               I just checked. You are right!
               
               I guess there was a revolt or something and Yahoo stopped doing that. I've been switching back and forth between my usual browser and a non ad block browser for the last couple months. Thanks, I can stop having to do that!

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         NateB11posted 8 years agoin reply to this

         +1

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         Chriswillman90posted 8 years agoin reply to this

         I concur though some of our ad companies get too "in your face" happy with their advertising. I don't like to be bombarded with ads that slow things down and are irrelevant to what I'm reading.
         
         However they also serve a purpose for those writers or other content creators who rely on it for income. For example, I always see people on YouTube feeling so slick for using ad blockers when viewing content yet they don't realize what they're doing to the creators they enjoy watching.
         
         What do they think will happen if everyone begins using ad blocking software? The problem is they don't or they're too young and stupid enough to realize it.

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            makingamarkposted 8 years agoin reply to this

            On the other hand just think what might happen to the practices of advertisers if people block their adverts.
            
            The new adblockers which allow through some adverts based on curation by the reader is interesting as it will soon indicate which adverts do badly with readers.

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   paradigmsearchposted 8 years ago

   That's an excellent article. You are right, things not looking good on the CPM front.

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   relacheposted 8 years ago

   I have an alternative browser that is already blocking threads in this forum where people are debating advertising because it thinks the content is ads due to the use of trigger words in the URLs.
   
   People need to stop acting like this is coming, and act like it's happening.

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      makingamarkposted 8 years agoin reply to this

      1+
      
      Do tell about the browser!

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   Sue Adamsposted 8 years ago

   A part of me welcomes the death of unwanted ads in my face slowing down load time.
   But since we rely on income here, what is the solution then? Text links to affiliate products?
   I wonder what the staff have planned...

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      makingamarkposted 8 years agoin reply to this

      That's what I mean about having a back-up plan.
      
      HubPages HQ can mull over as much as they like about their strategy for what sort of adverts they'll allow on the site - but the reality is that if the trend on ad-blocking continues then they have a very serious problem as to ongoing baseline funding.

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   agvulpesposted 8 years ago

   Ads will just become part of the 'content' think 'native ads' and 'sponsered content' ?
   I'm confident that HP will have a Plan B in mind ?

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   Solarasposted 8 years ago

   An argument could be made that ad blocking software infringes on our copyright.  That was the argument between Disney and Dish's Hopper which allowed users to automatically skip over commercials of recorded programs.  They settled out of court, with a "4 day after airing" suspension of the Hopper's capabilities.
   
   The issue was never actually settled in court.  Our ad space is part of our article.  It is what pays for the content to be produced and reside on the Internet for the edification of the universe. A class action lawsuit might produce a compromise.  Such as: only blocking popup ads, or sites that have too many ads per pages are fair game for blocking, while modest advert numbers are unmolested?

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   SheilaMilneposted 8 years ago

   I see at the very end of the article, the author says, "Ad blocking has been around for almost as long as the web, and yet most people still view most ads. If the sky is falling, it has taken a long time to hit the ground."
   
   Apparently broadcasters thought in 2005 that when viewers could fast-forward through ads, TV advertising would be doomed.  We still have them.

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   Will Apseposted 8 years ago

   The majority of UK mobile operators are looking at blocking ads at the network level. If they succeed, it will spread.
   
   https://www.google.com/search?q=uk%20ph … &rct=j

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