So CPC is say "x", there are 6 clicks and earnings are 6x. Then later in the day CPC suddenly changes to 1/2x, clicks increase to 8, but earnings are now only 8 x (1/2x) = 4x. If CPC changes, shouldn't pre-existing earnings remain the same?
You always ask the best questions. I would have thought so eugbug. Then I see a different trend. I am just wondering if the major advertisers pulling out from google are going to make something crazy happen. I don't know if they have pulled out entirely. I guess my question is, are UK visitors valued differently post March?
Google often invalidates clicks if they come from a suspicious source. In fact, it has been a major problem for the company.
So you could lose 2 clicks with an average CPC of $1 and earnings of $2, then in the same day gain 1 click with a CPC of $3 and end up with earnings of $3. Or vice versa.
If you have an AdSense account, go to Settings / Payments / View Transactions and Documents to see how much Google takes back each month. It's usually less than 1% of the total for me, but other people have been known to lose much more.
Thanks, I didn't know we could access that information.
I believe that CPC is a calculated figure, found by dividing the earnings by the clicks and adjusting for 100.
If two clicks bring 1.00 each and 5 more bring .02, that's 2.10 for 5 clicks, or .42 (42.00 per 100).
The result is that CPC is an average, not applicable to single clicks.
Ok, well that makes a lot of sense. So is the average just a simple moving average for the day, with the sample beginning at midnight?
Most adverts are now contextualised to match what the reader has been searching for: unless Google tracking is blocked. Hence, the range of earnings per click can vary considerably. What matters most, is how much the advertiser has paid for the 'clicked' advert to be shown.
As regards, 'how wide is the window:' it is vast. Anyone using Google Adwords will confirm that bidding on highly competitive keywords, can range from cents to hundreds, if not thousands of dollars.
Hope this helps.
EDIT: Just noticed your revised wording. Adsense is reset on a daily basis. So you always begin with 0 clicks and $0 earnings.
by John Coviello 12 years ago
What's up with all the One Penny Google AdSense Earnings?Lately, all I am earning from Google AdSense is measly 1 cent clicks. Why is that? I used to get some decent revenues from Google AdSense clicks. HubPages Ad Program is my primary advertising mechanism, but I still used to...
by Andrew 14 years ago
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by Paul Maplesden 8 years ago
Hi folks. I use the AdSense direct implementation, rather than the HP earnings program on HubPages. Over the last couple of days I have noticed that the number of clicks and my earnings have increased very dramatically (5 to 10 times).Having reviewed my account on AdSense and looking at the Google...
by John Coviello 10 years ago
Twice this week, I checked AdSense, and saw some nice earnings in the 30 to 50 cents range, due to ad clicks (I assume). Both times, these earnings disappeared when I checked back again a few hours later. I understand that earnings are not final until final, but the most recent case was...
by leocbrito 14 years ago
Hello everyone!I'm having a little problem with my earnings here. I did everything right, following all the steps in the instructions about how to integrate my adsense account with the HubPages.Sometimes, in my earning's report, I see the hubpages appearing as it had a click, but it don't show it,...
by lady rain 12 years ago
My adsense earnings have reduced from dollars to only a few cents per month. Revenue used to average about 40 cents per click, now it is only one or two cents per click, if there is any click at all. Just wondering if it is the same for everyone.
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