What is the best guerilla marketing campaign?
71- universumtech
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Hello there,
I am curious if there is one typical guerilla marketing campaign that anyone has practiced using it and what is effective? How can you gauge the results of using this type of marketing online?
I need your thoughts on this and many thanks for those who can contribute to enlighten my curiosity on this topic.
:-)
96- waynet
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universumtech wrote:
Hello there,
I am curious if there is one typical guerilla marketing campaign that anyone has practiced using it and what is effective? How can you gauge the results of using this type of marketing online?
I need your thoughts on this and many thanks for those who can contribute to enlighten my curiosity on this topic.
:-)The cheap and inexpensive flyer, draw people in with a bold headline that will promise a benefit for those who inquire further with the contact info that you should always provide, either with a website url or a phone number or email address.
A website is easy to track the metrics of how those people got there....but yes a flyer is one of those Guerrilla marketing campaigns that can work well if you know where your target market hangs out and plus you can repurpose the flyers content to work online as an advert too or a blog post, your choice!
96- Dolores Monet
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Whatever they come up with, nothing beats a good old fashioned sandwich board.
93- sunforged
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sidewalk chalking !
everything beats a sandwich board, you have to do things that will be talked about! that creates buzz
95- cosette
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universumtech wrote:
Hello there,
I am curious if there is one typical guerilla marketing campaign that anyone has practiced using it and what is effective? How can you gauge the results of using this type of marketing online?
I need your thoughts on this and many thanks for those who can contribute to enlighten my curiosity on this topic.
:-)i don't know if this is "guerilla" but i think free sampless are good. i usually buy something i have sampled first, like Cherrios or shampoo in the same bag as my daily newspaper, etc.
i just heard UPS will be dropping off free samples of stuff when they deliver parcels as a way to make extra money.universumtech wrote:
Hello there,
I am curious if there is one typical guerilla marketing campaign that anyone has practiced using it and what is effective? How can you gauge the results of using this type of marketing online?
I need your thoughts on this and many thanks for those who can contribute to enlighten my curiosity on this topic.
:-)A lot depends on what you are trying to market, I would need more information to answer that question.
Denisedenirae wrote:
universumtech wrote:
Hello there,
I am curious if there is one typical guerilla marketing campaign that anyone has practiced using it and what is effective? How can you gauge the results of using this type of marketing online?
I need your thoughts on this and many thanks for those who can contribute to enlighten my curiosity on this topic.
:-)A lot depends on what you are trying to market, I would need more information to answer that question.
DeniseHe already said, he's trying to market gorilla's.
Maybe you should try calling a few zoos?- triplemint
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kephrira wrote:
denirae wrote:
universumtech wrote:
Hello there,
I am curious if there is one typical guerilla marketing campaign that anyone has practiced using it and what is effective? How can you gauge the results of using this type of marketing online?
I need your thoughts on this and many thanks for those who can contribute to enlighten my curiosity on this topic.
:-)A lot depends on what you are trying to market, I would need more information to answer that question.
DeniseHe already said, he's trying to market gorilla's.
Maybe you should try calling a few zoos?To get your most profitable margins, buy the Gorilla's
from the Zoo's in Kalifornia and sell them at the Zoo's
in Washington, Rinse and Repeat!sunforged wrote:
sidewalk chalking !
everything beats a sandwich board, you have to do things that will be talked about! that creates buzzfdoleac wrote:
sunforged wrote:
sidewalk chalking !
everything beats a sandwich board, you have to do things that will be talked about! that creates buzzGreat idea - very creative -
82- Pr0metheus
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I actually have done some work for geurilla marketing (I was thinking about writing some hubs on it but I don't know) for concerts and events. It is a good idea to have a smaller flyer (about a quarter of a page each) with a big head line, that looks good. Get the important info across on the front of the page. Get some incentives to get a team together (if you're promoting for a concert then free tickets should do) and hit up events relating to the ones you are trying to promote. Stand outside and just say things relating to your event and hand out fliers.
Don't be shy, social tendencies are the key here. Look the people in the eyes, say a band name, and hand them the fliers - they are more likely to take them that way. Go out on Friday and Saturday Nights between 10pm and 2am and put the fliers on the windshield/driver side of every car in as many parking lots as you can. You can also walk up and down main streets (like 5th st in San Diego) and hand the fliers to people that way, although that won't be as effective. Stick fliers wherever you can! Exposure is key.
Also, many people ONLY hit up events that relate to the subject (E.G. DJ shows for electronic music). You do need to hit up those shows, but spreading out your demographic is a good idea too. The most fliers I've ever gotten out in a 30 minute span was outside a Latino music concert, and I was passing out electronic music show fliers. You never know who will go, and who won't, so get the word out.
Have fun!
Edit: Also, drop small stacks of fliers off at relating stores (ask them first). Also, remember that you can pass out 2 or 3 fliers at once... Promote for multiple things!
89- R P Chapman
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We can talk about what "Guerilla marketing" is all day, but the point of this method is more about action than conjecture, so all I'll add is this:
http://www.youtube.com/watch?v=Ahg6qcgoay4
81- shanekruger
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triplemint wrote:
kephrira wrote:
denirae wrote:
A lot depends on what you are trying to market, I would need more information to answer that question.
DeniseHe already said, he's trying to market gorilla's.
Maybe you should try calling a few zoos?To get your most profitable margins, buy the Gorilla's
from the Zoo's in Kalifornia and sell them at the Zoo's
in Washington, Rinse and Repeat!I totally agree with u
Yes it is important to have a marketing compaign however you can get even better results by following up with your present clients turning your cold market into a warm market
universumtech wrote:
Hello there,
I am curious if there is one typical guerilla marketing campaign that anyone has practiced using it and what is effective? How can you gauge the results of using this type of marketing online?
I need your thoughts on this and many thanks for those who can contribute to enlighten my curiosity on this topic.
:-)It depends on the type of business you are marketing. What do you hope to achieve? If you want to just get your name out there you can go with the cheap flyers to hand out on the street or even the obnoxious guy on the side of the highway holding up a sign.
What people usually want with guerilla marketing is a cheap way to market their company and get customers. By coming on sites like this, you can create useful information that people need and are searching on the internet and then link it back to your company. Are you marketing a bakery? Start publishing recipes on any of the million and one recipe websites with your company contact information (if they allow it). Social networking sites are a good place to start. Create a profile just for your business.
The key is to create a buzz around your company name. The guy who mentioned sidewalking chalking rather than using a sandwich board has the right idea. Step outside the box and think of something that will catch someone's interest and draw them in for more.
Think of marketing techniques done by Steven Singer Jewelers in Philadelphia. He bought 5 second radio ads that just said "I hate Steven Singer." He meant it to be a part of his campaign on how men hate Steven Singer for making jewelry so affordable that he now has to buy her something for every holiday.
Who is that masked blogger that gives such great advice?
PhoenixFire Marketing- kingelectronic
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What ever it may be but it should be done in a effective way..
Hope everything goes well..
87- whitneysegura
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I find that well planned out secret business plans, sufficient funding, and the guts to see what your made of is one of the most powerful marketing plans ever, in whatever type of marketing. If your going to jump, jump.
