Vending at a Trade Show- Prepare Yourself
Trade Show Vendors
When vending at a trade show, you'll find that it can be quite overwhelming, especially if you're not prepared.
So, once you've decided to vend at a show, you'll want to make sure that you have everything ready beforehand, so that the show is a breeze.
- Have all products ready and marked with prices/notes.
- Have business cards available.
- Make sure to bring a table cloth or two to help professionalize your booth.
- Consider bringing lights to add additional lighting to your table.
Depending on what type of show you are vending at, you'll find that the techniques and supplies needed will vary, but you'll always want to have everything ready beforehand. The last thing you want to do is to forget a vital part of your display.
- Make sure that you get to the event early. Even if you've visited the event many times before, you want to make sure that, as a vendor, you're early. You don't want to have to rush to get your table ready. You want to be able to pick the best table (if the tables aren't already pre-assigned).
- Have your products condensed. Sometimes, it can be a good idea to have just a handful of products, so that the choices are limited. Sometimes, if there are too many options, people won't buy anything, but if you have fewer options, people can immediately see what they like.
- Have examples of your products. If you think that you're product isn't clearly explained to its fullest extent, have products, pictures, even a visual display to showcase the item. You may consider having a short film featured on a laptop so that potential customers can see all possibilities with your main product.
- When the crowd slims, walk around and visit other vendors. This is ideal if you bring along a partner to help man the booth. You want to be able to make contacts, as well as sales and future long-term customers.
- Keep simple prices. You want to eliminate change, as most people just aren't going to have $0.05, if you price your products at $5.95. Keep easy, competitive prices.
- Stand up at your table. People are more apt to stopping at your booth if you're standing. A person who sits, is a person who appears bored and unsociable.
- Always keep a smile on your face!! You want to be approachable.
- Wear clean and appropriate attire. You don't necessarily want to wear your Sunday best, but you want to be presentable. Depending on what type of trade show you're attending, you'll find that the exact attire will vary. You just want to make sure that you don't look like a bum.
Trade Show in a Day
If you're in charge of a booth at a trade show, you'll have the responsibility of making many details to picking which booth, getting everything set up, and attacting people. This guide will help you manage the logistics and get the most out of the show.
The book includes a step-by-step timeline that covers selecting and designing your booth, saving money, developing promotions, detailed logistics planning and budgets, and sample scripts when talking to people.
Get the Most Out of Trade Shows
When vending at a trade show, you want to make sure that you've prepared properly and that you're going to be able to manage your booth and overall presence. This book is loaded with real life examples to help you best execute your show.
The book includes expert advice on:
- Selecting the right trade shows to attend
- Setting show objectives
- Designing effective booth displays
- Attracting prospects to your booth
- SelIing on the floor
- Following upon leads
- Promotional tips
Trade Show & Event Marketing
This trade show guide is going to help you maximize your potential at a trade show. You'll learn how to best set your objectives; how to plan, promote, and execute your time; measuring tips to monitor your performance; and much more.
There are real world case studies to help accentuate the tips and techniques within this guide. You'll also find tons of resources for professional associations, publications, and helpful web sites.
Guerrilla Trade Show Selling
This is a great book to help with guerrilla sales and marketing tactics. You'll learn how to deal under the high pressures of the show floor.
You'll find tons of insider secrets, tips, and techniques for any size business. You'll learn the difference of trade show and normal sales, and you'll learn how to select the right show for your market.
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