PILLS ON COURSE TO REPLACE BOTOX

HAS LORD SUGAR MADE A BIG MISTAKE

The TV programme "The Apprentice" ended last night in UK with the grumpy Lord Sugar awarding a partnership to a 24 year old qualified female Doctor who has the dream of creating clinics she calls N I K S { notice it is skin backwards} offering anti-ageing treatments to those, mainly, but not entirely, women who desire to hold back the ageing process.!

IT IS INDEED A QUICKLY DEVELOPING MARKET. I KNOW TO MY COST THAT BOTOX FOR EXAMPLE, LASTS ONLY 6 MONTHS WHEN ANOTHER £200 OR SO IS NEEDED TO BOOST THINGS BACK TO WHERE THEY WHERE. SIMILARLY, FILLERS FOR THE FACE ALSO LAST FOR A RELATIVELY SHORT TIME AND ANOTHER £500 OR SO CLOCKS UP FOR MORE.

NOW FOR THE PILLS.

Thus, on the face of it {no pun intended }, Lord Sugar and his glamorous partner seem to be on to a good thing. However, just as they set off their treatment centres, the whole industry of ant-ageing is rocked by news that in future, the desired effects may be realised by popping a pill a day or so. As a concept this is not new and for years dreams of eating to be beautiful have existed ,though never realised.

Recently however, top stores have been offering new pills and capsules to the never ending supplies of creams, lotions and serums they offer. Those who have read my Hub "Try Using Chip Fat" will know my views on these products and that I classify them as little more than the old "snake oil" treatments of yesteryear. However, now there are pills which are effectively a dietary supplement that may need to be viewed more seriously.

COLLEGEN BOOSTING KEY.

The key factor regarding the ageing process is without doubt, COLLEGEN

Collegen is the naturally occuring protein that assists the skin in maintaining shape and firmness. The skin, from birth onwards has collegen of its own but the level of this depends on support from other body sources producing collegen. In middle age collegen production drops and a 55 year old may be producing up to 40% less collegen than in more youthful days. The net result is sagging skin and wrinkles. This is a key focus for any anti-ageing process and the new pill treatment is fully concious of this. Simply put, less collegen equals wrinkles whilst maintaining levels of younger days keeps wrinles at bay.

OTHER FACTORS.

ANTIOXIDANTS are important in countering other elements which accelerate the ageing process. For example, antioxidants protect skin from the ravages caused by Ultra Violet light, whilst others assist in retaining moisture and assist in smoothing the complexion. Some of these antioxidants have difficult to remember medical names, for example ASTAXANTHIN, LYCOPENE, and RESVERATROL. Each has a distinct derivation and from 1 to 3 above they originate in crustaceans, tomatoes and grapes. They are by no means the only sources being utilised and CERAMIDES and HYALURUNIC ACID are other ingredients with skin firming and wrinkle softening properties. Maybe , at this stage, it is best not to concern oneself with the ingredients being put together in the pills but to focus on their effects.

TESTS AND RESEARCH.

The potential for an effective anti-ageing pill is so huge, that major companies are expanding their research rapidly and some major players have already brought products to market. One such product underwent a placebo-controlled test of 500 women with susequent claims that the real pill reduced wrinkles by 30%.

This particular pill is a collegen encourager and whilst medical opinion is guarded at the moment it is considered at the very least that the pill could very well play a good part in wrinkle reduction and lining of the face when used as a constituent of a proper skincare regime. Doctors, naturally cautious in such matters fall short of endorsing them as revolutionary successes yet, but do support them and their results so far as being at least, a very useful addition to a proper skin care regime.

COST FACTORS.

The nature of current products sets a price factor of around £30 to £40 for these types of products. Doctors stress that at the moment much of the studies and research are too short to enable significant but stress that advances are taking place. Set against the cost of Botox injections and collegen filling, it is easy to see why a great deal of effort is being put into producing a generally claimed, and accepted pill to hold back ageing.

A WORD OF WARNING

Recently, a friend of ours had an anti-wrikle procedure go wrong on her. The result was an expensive and painful stay in a Hospital whilst on vacation. A timely reminder that any cosmetic procedure is not without risk and further aid to the march away from invasive procedures towards beating the ageing wrinkles from the inside.

So, Lord Sugar and Co will do well to monitor further medical information closely or find too late that their new venture may be over in a short time and is replaced by home treatment simply done by taking the right pill one a day. The speed at which research moves these days it seems it will not be long before the whole anti-ageing industry is forced to stand on its head. For the meantime, thje best advice is simply to get the best medical advice possible before embarking on any treatment whether by pill or by needle etc. The quest for eternal youth goes on ever faster and just maybe in a few years we will all be taking such a pill with our breakfast beverage.

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