Camel Crush Review
The Camel Crush
Is this a gimmick?
Of course. But is it a gimmick worth buying into? The R.J. Reynolds Tobacco company has recently released a new variety of cigarette to the Camel family, the Camel Crush. After the public's lukewarm reaction to the fairly recently released Camel Signature Series, R.J. Reynolds realized they needed more than pretty colors and fun-sounding names in order to generate a product that would not just be a one-time buy for people. Most readers have probably heard the famous Pringles slogan, "Once you pop, you can't stop." I find this darkly humorous, as this is the exact same approach R.J. Reynolds is taking in marketing a product that is widely known to be addicting.
I will briefly describe what is unique about the Camel Crush. There is a menthol capsule inside the filter of the cigarette. At any time the smoker squeezes the filter, this capsule will break, releasing menthol into the filter. After this, any smoke travelling through the filter will take on a menthol flavor. This is a complete description of the Camel Crush without sugarcoating any aspects of it.
OK, the Camel Crush is a gimmick. But is it worth it?
As soon as I found a gas station selling the Camel Crush, I bought a pack. Being skeptical as to the quality of the cigarettes, I lit one up. It was a decent full-flavor cigarette. Shortly after, I crushed the filter. The cigarette instantly took on a menthol flavor. Honestly, I found it have a delicious flavor. I was just expecting the whole Camel Crush variety of cigarettes to be another shady gimmick, but I've found I really do enjoy these cigarettes. Smoking is without a doubt an unhealthy choice. I'm well aware of this. However, I do like to enjoy the occasional cigarette and the Camel Crush is a cigarette I can enjoy. I'm definitely not going to recommend anyone start smoking. But if you smoke anyway, it wouldn't be a waste of your money to buy a pack of these instead of your normal pack.
2008 - Nathan Coors
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