Designer Bottled Air - The Next Big Thing?

This is a Water Faucet

Source

Not so many years ago we thought it was crazy that someone would think you could sell plain water in plastic bottles.

We thought it was crazy because water was free... just like ... air.

Water came out of the fountains at the school yard.

It came out of the tap at home.

It came out of the garden hose if you were playing in the backyard.

Seen above ...

It is the device that used to provide our water until we discovered that we could pay much, much more for the same water in a bottle.

If you went to a restaurant, there were glasses of water, with ice in it, sitting in front of each patron.

It was free, just like the air we breathe.

People would by sodas in bottles, or lemonade, or milk or beer -- but not water.

That would just be crazy. Who would spend money on something that is free?

BUT, They Did... and Still Do

Today it seems that everyone is carrying a bottle of water in the hand that doesn't have a cell phone in it.

Millions of individual bottles, some glass-- but mostly plastic, are purchased, sipped from, and disposed of every day. Water is advertised, praised, marketed, touted and sold at exorbitant prices.

Some brands come in pretentious designer bottles, have hints of flavor or carbonation, and are acclaimed for qualities of refreshment, purity, clarity and uniqueness of sources which are purported to be artesian wells, blue glaciers, underground vernal pools, or natural bubbling springs with exceptional qualities.

Most are actually filtered tap water.

It's the same water, that used to be free.

Actually, tap water costs almost a penny per large glass-- but some people are willing to pay up to three dollars for "designer water".

But who can argue with success?

Around the world, it is estimated that about 200 billion bottles of water are consumed annually, with about a quarter of that amount guzzled or sipped in the USA.

"AIREDALE " -- Purified Air-- Your Best Friend in a Bottle

Logical branding for the new bottled air product line. Purified air with a slight friendly hint of a perfectly groomed canine coat that reminds you of your best freind.
Logical branding for the new bottled air product line. Purified air with a slight friendly hint of a perfectly groomed canine coat that reminds you of your best freind. | Source

"ASCENDENCE" Bottled Air--"Take a Whiff, It Will Give You a Lift"

Pure, recycled air from hot air balloons, which has been purified by blue propane flames and cooled in the upper atmosphere.
Pure, recycled air from hot air balloons, which has been purified by blue propane flames and cooled in the upper atmosphere. | Source

"AIR COMMAND" -- "Invigorating Air for a Take Charge Attitude"

Breathe in the power of a clear blue sky, sparked by red lightening. It puts you in control"
Breathe in the power of a clear blue sky, sparked by red lightening. It puts you in control" | Source

"Air Freshener Air"

The nostalgic scent of  grandma's house.
The nostalgic scent of grandma's house. | Source

I know this sounds improbable, but maybe we should also bottle air and get it out there on the supermarket shelves.

Now, I'm not talking about oxygen concentrators or other medical-use air, I mean regular air that we breathe in and out, day in and day out. The kind of air that is free.

Think about it, before you brush off the idea, after all, we never thought people would buy water-- remember?

These days people seem to like the convenience of having fresh, clean water to quench their thirst at a moment's notice.

They think it is much fresher and cleaner than water they could get from a tap. They also think it is better for them.

It probably wouldn't be too hard to convince people that bottled air is also a necessity so they could instantly have fresh, clean air to breathe.

This could be important to people who live in areas where air quality is bad, or for people who suffer from allergies.

Bottling and selling purified air, with the proper branding, packaging and promotion could become just as successful and popular as selling bottled water.

The designer bottles could have a flip top with a two-pronged soft canula, or nose piece, that is inserted into the nostrils.

A slight squeeze of the air bottle would provide a quick whiff, or a deep breath, of pure air to revive and refresh the breathing being.

Think about selling air bottled in Hawaii or Fiji and selling it as "Tropical Breeze" with a lush rain washed freshness that has just a hint of salt sea zephyrs.

Or how about "Alpine Air" from the crisp invigorating, rarefied, high country that surrounds the French Alps.


Would you buy bottled air?

See results without voting

Or maybe "Desert Aire" with a trace of dry Sahara Breezes, or "Country Spring" which recalls the fresh atmosphere of growing season down on the farm.

The possibilities are endless.

Another advantage would be that bottles of air would be lightweight, therefore easy to lift and transport.

There could also be air dispensing machines at supermarkets so people could refill five gallon bottles if they wanted to take them home to refresh the atmosphere in their homes.

A Multitude of Brands

The US has about 160 different brands of bottled water.

We were obviously wrong to think that no one would ever buy it.

There must be similar, or even greater potential for bottled various brands of bottled air products.

The UK has about the same number of branded waters, while the United Arab Emerites has only four brands.

(You'd think that desert countries would have more, with water being so precious.)

Even China has 64 different brands of water, but Germany tops all countries with about 615 different brands of H20.

Wouldn't you think that all of these countries, with perhaps the exception of UAE, would be open to the idea of buying cases of bottled air? We could make a fortune!

If you see this product, buy the stock.

Air could be the next big scam ... I mean... next big thing.

More by this Author


Comments 44 comments

darrensurrey profile image

darrensurrey 4 years ago from Surrey, England

They do have oxygen bars in London where people go to suck on oxygen and get high. Although, I expect this is not the same thing.

I teach people chi kung and it does rely on getting people to breathe deeply with the underlying assumption that you're not breathing polluted air. It would be an interesting avenue to explore.

And you know what they say if you breath toxic air: air today, gone tomorrow!


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Omygosh, darrensurrey, you are right. I just looked it up and also found out you can buy oxygen in a can-- also 'flavored'-- menthol, for instance. (No Airdale yet, that I could find.)

I thought I was being a bit farcical with this, but it has actually happened! I just added an eBay capsule with air products.


darrensurrey profile image

darrensurrey 4 years ago from Surrey, England

You'll have to invent something new and even more ridiculous.

And don't even bother with thinking you've invented the Elvis Presley Dambusters Clock Plate of Tutankhamen. Because here it is: http://farm4.static.flickr.com/3473/3252321989_08e...


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Oh no, that was going to be the next thing I was going to invent.


Paradise7 profile image

Paradise7 4 years ago from Upstate New York

I love the way you put it, Rochelle: "They have a bottle of water in the hand that isn't holding a cell phone." That gave me a tremendous chuckle, just because it's SO TRUE!

They have oxygen bars in California, too. Doesn't that just figure? CA is always ahead of the wave!


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

I live in CA, too, but in the Sierra Foothills. We have actual air up here, so don't need the oxygen bars. We should have some "diesel exhaust" bars for the flatlander tourists. They can get a little woozy breathing our pure clean air.

I appreciate the comment, Paradise7.


darrensurrey profile image

darrensurrey 4 years ago from Surrey, England

Hahaha. Where's the [like] button when you need it? :D


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Forget the [like] button, just share the link. :)

Oh, and I see you are new here-- Welcome to HubPages!


drbj profile image

drbj 4 years ago from south Florida

Very creative, Rochelle. If you decide to go into this in a big way, I know just the V.C.s who are willing to provide start-up capital. They are the guys who turned down Google saying it was just a fad and would never last.


darrensurrey profile image

darrensurrey 4 years ago from Surrey, England

Thanks, Rochelle. Yes, I am new here. So new my head is shiny. Oh, wait, that's my bald patch. /o\


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Thank you, drbj. No, I'm afraid it would grow too fast and I wouldn't be able to keep up with it. Too bad, though. We do have good air up here in the mountains.


Jerrico Usher profile image

Jerrico Usher 4 years ago from Bend, Oregon

This is a great post! Bottled air is already on the market- you can get it if you need oxygen (oxygen tanks and oxygen condensers), although not in a bottle (that would be a bit hard to keep in check don't you think?), commercial versions would likely be in the form of a canister that comes with one of those headgear things you strap to your nose :)

They also have Oxygen bars, literaly a place you go, order a drink (non alcoholic), and strap into an oxygen doohickey- 15.00 for 10 minutes of pure, flavored oxygen.

Hey, how about piped in mountain air to your home? They'd just need you to set up your home so it's airtight to some degree, then like water is piped in air pipes would be created to flow air from the high mountains down into homes.

It would turn on like central air (in fact it could be the central air source. It could also be relayed through a series of filters :)

I love topics like this!


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Yes, it would be hard to keep in a bottle, unless it just had a valve that opened with a squeeze-- but to the gullible it wouldn't really matter. Also, How would you know if it was empty?

As for mountain air-- I just have to open my window. It's the only kind we get, here in the mountains.


Jerrico Usher profile image

Jerrico Usher 4 years ago from Bend, Oregon

Nice, I love it! How would you know if it were empty- the gullible wouldn't care! It's the pet rock no? haha I love your sense of humor


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Just like those bottles of "Spring Water" are really tap water, (it probably came through some spring, somewhere, at one time or another) the air in a bottle could have had a special origin sometime in its earthly circulation.

The one drawback I can see, is that the bottle would never be completely empty, and maybe people wouldn't buy another-- unless they could be convinced that they needed some fresh air. AHA! I got it: Expiration dates!


alocsin profile image

alocsin 4 years ago from Orange County, CA

Well, I thought bottled water was fairly silly but then I saw those oxygen bars they had in London and thought those surpassed the water. So yes, bottle air -- you'll be rich. Voting this Up and Interesting.


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Thanks, ALocsin. I'm too lazy to seek capital and start this up. You're welcome to the idea-- for a small percentage.


4FoodSafety profile image

4FoodSafety 4 years ago from Fontana, WI

Rochelle Frank,

Wow! What an eye opener! And the Airdale! One of my closest business associates breeds Airdales too!

Fascinating how we will buy and try anything!


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Yes, we seem to want it all. Thanks for commenting, 4FoodSafety.


SweetiePie profile image

SweetiePie 4 years ago from Southern California, USA

I feel a bit silly I even used to buy bottled water. I feel I was sold on the sham of how it is so pure, when all they often do is just filter it anyway. I can do that for cheaper :).


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

I think most of us got taken in by bottled water-- even those of us who thought it was silly, at first.

The convenience was hard to resist. Filters are the way to go.

Now someone will go and invent air filters and ruin my idea-- oh wait,... they all ready have?


Woody Marx profile image

Woody Marx 4 years ago from Ontario, Canada

I am going to develop 'bottled ideas' so that people without any can have some when they need them. It should go over great with the Beverly Hills crowd and I'll make millions. Now I wonder what thoughts will sell best...


Rochelle Frank profile image

Rochelle Frank 4 years ago from California Gold Country Author

Thank you for commenting, Woody Marx. That has a whole range of possibilities. People are always looking for decorating ideas, ideas for dinner and gift ideas. Writers are always looking for ideas for stories. It would probably have to come with pressure valve that fits into the ear, so the ideas could be whispered into your ear. Brilliant!


Au fait profile image

Au fait 3 years ago from North Texas

Interesting, but I think over the long haul, since opening most bottles would produce very little 'air' and would quickly mix and dissipate into the air already present, that sealed homes with the equipment to pipe purified air all through the house would be the best seller for those who could afford it. Maybe designer air tanks one can wear when they must leave home . . .


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

Brilliant! I may take you in as a partner.


rajan jolly profile image

rajan jolly 3 years ago from From Mumbai, presently in Jalandhar,INDIA.

That would be big business, if it took off. With science and technology, one never knows!

Very enjoyable read.

Voted up.


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

Thank you, rajan jolly. You may be right. Air quality can get very bad in some places and everyone needs to breathe.


Bedbugabscond profile image

Bedbugabscond 3 years ago from United States

This is a story straight fro The Lorax Movie. I would hope that the moral of that story would teach people something about bottled air! It is so true that reality can be stranger than TV!


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

Yes, if air goes the way of the truffula trees, we are in deep trouble. Thanks for commenting, Bedbugabscond.


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

Thanks very much.


SweetiePie profile image

SweetiePie 3 years ago from Southern California, USA

Maybe you need to invent the air filter to take with you on the go. Never mind trees do that! Hey, you could sell little potted trees that people could take along with them on car rides, etc.


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

The little trees might be a bit cumbersome-- and you would have to water them with bottled water. But, I think the filters could just be stuck in nostrils. Thanks


watergeek profile image

watergeek 3 years ago

The fossil fuels companies will LOVE you!! More bottles to make and sell. Yay! What a great idea - which may become necessary, if climate change isn't mitigated pretty quickly. Which way will civilization go? More cars and air pollution? Or sustainable cities with more trees, fewer cars, and clean public transportation? Great hub, Rochelle.


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

Thanks, watergeek. I'm glad you recognized that it was tongue-in-cheek. :)


epsonok0 3 years ago

In the future most, annalists agree that our planet will suffocate in our choking fumes. At a time like that bottled, pouched and shipped air will be a vital thing. It will start as a luxury brand. Then become a mainstream thing.

Several billionaires likely hold patents and business licenses to bottle air. They keep them locked away, knowing that some day there grand kids will profit grossly.


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

This is a whole other aspect of the idea, but I think the choking fumes will deplete the population -- so there will be fewer people to create the choking fumes. It will balace itself out.


watergeek profile image

watergeek 3 years ago

Step one: More trees to create more oxygen . . . Treepeople in Los Angeles has already planted over two million trees since 1973. In 2006 a new group formed (Million Trees LA) that's coordinating tree planting with the city. The city currently has 23% coverage. Average city coverage is 27%. New York has a Million Trees group and so does Denver. Haiti and Shangai have both committed to planting a million trees.

Step two: Rebalance the hydrologic cycle. A lot of what cities are doing to mitigate climate change will help with the rain cycle too. Rain cleans and cools the air, and also takes out carbon dioxide.

Step three: Electric public transportation. Engineers have designed a way to ship cars through vacuum tubes with a minimal use of electricity and no fossil fuels. Don't know how long it will take to put that plan into effect, but it's one of many interesting new developments.


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

Sounds encouraging, and I am all for planting more trees, especially in urban areas.

When we moved to the woods, we had to cut down a few-- but we have also replanted many more new trees. I am always surprised and encouraged to see how blue the sky can be where we live now. Hopefully, we we will not ever have to resort to bottled air to survive. Thanks for the comment.


poetryman6969 profile image

poetryman6969 3 years ago

An amusing notion. I may buy a bottle just to keep my pet rock company.


Rochelle Frank profile image

Rochelle Frank 3 years ago from California Gold Country Author

Thanks, poetryman. I think that would be a perfect match.


brakel2 profile image

brakel2 13 months ago from Oklahoma City, Oklahoma

What a funny hug, Rochelle. I might like it, as I don't breathe properly and do breathing exercises. Oxygen would be my cup of tea. You have such a great sense of humor, and this hub is the first one I have read. I must read more to get a few laughs. Thanks for sharing your ideas. Blessings, Audrey


Rochelle Frank profile image

Rochelle Frank 13 months ago from California Gold Country Author

Thank you, Audrey. More of my early ones are silly. I have really become more serious in later hubs but need to return to my roots, and rediscover my silly side.


Glenn Stok profile image

Glenn Stok 8 weeks ago from Long Island, NY

What a funny hub. You're right that people will think of anything that the public will pay money for. I like your ideas. I actually had fond memories of the air in the Poconos in Pennsylvania where I used to have a summer home. I wish I could have bottled that air!

Actually bottled air is sold under pressure in tanks for people who require oxygen for health reasons. Well, actually I guess that's just pure oxygen. Definitely no nice aromas to speak of. Your idea is better.


Rochelle Frank profile image

Rochelle Frank 8 weeks ago from California Gold Country Author

Thank you, Glenn.

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