Fitness First Weight Splashing Billboard At Bus Stop

Terrifying or brilliant marketing idea, it is up you to decide?

Global fitness chain Fitness First has come up with new marketing idea by constructing a bus stop with weight splashing billboard in Netherlands.

If any commuter sit at the bus stop, the commuter weight will be shown at the billboard.

It's a noble effort taken by Fitness First to promote the important of taking care one health by doing exercise.

However, if my weight is more than 100 kg, certainly I don't want to take a seat at the bus stop.

Fitness First Weight Splashing BillBoard
Fitness First Weight Splashing BillBoard

Comments 4 comments

Chaotic Chica profile image

Chaotic Chica 6 years ago

Yikes! While I understand their philosophy behind this idea, a person's weight is a personal thing. Women especially are sensitive to their weight. I do not agree with this at all. I understand it, but I don't agree.


probyte2u profile image

probyte2u 6 years ago Author

I don't think there will be more this type bus in Netherlands :)


valbond profile image

valbond 6 years ago from UK

At least it doesn't shout your weight as well. Looks a bit 'candid camera' to me, especially with that man's laugh at the end.


probyte2u profile image

probyte2u 6 years ago Author

Hi Valbond, thanks for the visit. If it shouts it will be better :)

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