Unleash the Power of Metaphors for Influential Communication and Unstoppable Persuasion

Every great leader, religious teacher and successful entrepreneur in history had mastered the art of influential communication and unstoppable persuasion. These two skills are very much related and one helps to achieve the other. These skills can be effectively used in many situations. To list the few to just give you an idea, you can use it for:

  • Effectively selling your services and products
  • Explaining your ideas and visions to your superiors, colleagues and subordinates
  • Making people to follow you without forcing them
  • Change management, that is initiating and implementing change
  • Effectively doing the marketing of new concepts
  • Teaching new ideas and subjects to students
  • Guiding your kids and successful parenting
  • Fostering healthy relationships with your boss, spouse, kids and people around you
  • Healing the mind and body

Every human being by nature does not listen and accept new ideas, suggestions, advice and commands. Their logical brain gets triggered as soon as something new comes into and new idea is evaluated by comparing it with old learning, experiences and decisions. In most of the time people choose what is similar to what they have experienced, done, seen or heard before. This is hard wired in everybody’s brain and happens automatically. This is why you need to understand and learn the art of influential communication and unstoppable persuasion. Many lucky people born with this gift and cultivate these skills early in their life without knowing it. The great leaders, religious teachers, successful entrepreneurs and many persuasion masters are from those lucky lots.

But the good news is, like any other skills, art of influential communication and unstoppable persuasion can also be learned with little bit of effort and practice. Learn one small tool at a time and practice it enough to master it. Metaphor is such one powerful tool that every great leader, religious teacher, successful entrepreneur, influential orator, successful salesman and all persuasion masters have in their repertoire. If you already know what metaphor is and how to use it then you must have already noticed how it is being used by successful and influential people on TV shows and other Medias. If you do not know it yet then read along and once you understand it then you too would start noticing how influential people are applying it on TV shows and other Medias. You would instantly start noticing it everywhere around you and probably would wonder how could you did not notice it earlier and why you did not learn it earlier.

The irresistible power of Metaphors comes from their covert nature. Metaphors are told like stories and every human has loved it from their childhood. Metaphors do not give direct commands to our mind; instead they give very ambiguous suggestions which bypass our logical brain filter and suggestions reach to our subconscious mind directly. Because of our child hood love for listening to stories, whenever someone tells us that he is going to tell a story, all our logical brain filters are shutdown and we go back to our old childhood days where every information is treated as important and useful. Any information once reaches to our subconscious mind and accepted at that level then it brings radical changes in that person. The information then flows back from inner mind to outer mind in the form of thoughts and we perceive those are our own thoughts. Now you must have understood why it works every time, because who would oppose his/her own thoughts?

Constructing metaphors is art. You need to ensure that those are indirect messages to subconscious mind and not direct commands to conscious mind. Sometimes it can help giving few suggestions to conscious mind only after giving all covert suggestions to subconscious mind using metaphor and those are absorbed deep inside. This way you can create thoughts in conscious awareness of the person and when they try to validate logically, their subconscious mind supports those. Thereby making them feel as those are true.

Analogy is important key for creating effective metaphors. Whenever you would like to create a metaphor to communicate any covert message then look for the story, idea or concept which is analogous to your message. If you could not find any then create one. Make sure that people, things, environment from your message and those in metaphor are different to give it maximum edge of covertness and power. Once you are ready with your metaphor then tell it to your audience, with some nice opening statement like, “This reminds me one story …” or “I would like to tell you one story…”. Once delivered then observe the response. It may give immediate result or it can take some time. Based on the response you get improve your metaphor next time. You would know soon what is working and what is not. Keep experimenting with different ideas and master the skills till it becomes your second nature.

I have observed that when people start practicing metaphors first time, some of them are very good at creating their own metaphors quickly during conversation and matching with the topic of conversation. And there are many people who are not that good at creating their own metaphors with that rapid speed.  For those who could not create their own metaphors, I advice to learn some metaphors from books and keep them handy to use when there is a need. This approach is easy to start learning and practicing this skill. It is like learning to drive, you learn ahead of time which gear to shift and what next step to take and while practicing you consciously do it. After sufficient practice it becomes your second nature and you don’t have to do it consciously any more.

One more thing I have noticed is people get excited by the results they are getting which they never imagined of. They could not believe that such a simple concept works like a charm with person with tremendous intellectual power than their own. As I told you, logical brain filter is shutdown with this kind of communication and you can use metaphors with intellectually superior people than you. One caution, it is very essential that you make metaphor natural part of your conversation to work it like a charm. You cannot suddenly start telling a story of something which is totally unrelated. Your story should flow with the conversation you are doing. Observe others, how they are doing and with little practice your would be able to do it naturally. All the best for your journey to persuasion mastery.

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