Some Facts About the Weight Loss Industry and Why it is Flourishing
Stark Fact - Everybody is unhappy with their weight!
Human nature is such that we are never satisfied with what we have. If we weight too little we want to put on weight and if we weight too much we want to lose weight. It is this basic nature that has allowed health professionals to prosper the world over. From Belgium to Bangladesh every one is obsessed with their weight!
The weight loss niche alone is a 60 Billion dollar per year industry! I'm quoting this figure from the blog of well known Affiliate Marketer Zack Johnson. The post may not be written by him, (He's got a lot of guest bloggers on this month) but it sure deals well with the way the industry is constantly expanding. While I was aware that the weight loss niche can be an affiliate marketeer's best friend, even I was surprised to see the actual figures quoted.
A number of people are making money online and off line from the weight loss industry, but the question that comes to my mind is where do they get their clients? Why do we have so many fat or obese people in the society today? Is there something that is basically wrong with us as a society or is it more of an individual problem?
The Food We Eat and its Impact on Obesity
There is no doubt that the instant food that we eat today is laden with a whole lot of calories and not nearly enough nutrition compared to what we ate in our grandmother's kitchen. A freshly cooked meal with helpings of vegetables, pulses and healthy carbohydrates is any day better than fried meat with mayonnaise and unhealthy sides. Somehow we can't make the lifestyle change required to eat healthy and this means that we end up becoming fatter and fatter till we eventually get obese.
The Media Image of the Perfect Body
Obesity brings on its related health problems, but none of them is as severe as the loss of self esteem due to poor self image. This self image is often made up of not having a socially acceptable body. Unfortunately the media image of the perfect body is far from perfect for a number of us. The race, the body type and even the metabolism can all be so far removed from the stick thin role models we see in advertisements or on screen. This leads to a sense of guilt and a feeling of dissatisfaction with the self image.
The Race to Lose Weight
We are a people who like to fix things that are at odds with our beliefs. So if we are obese and want to actually look like a size zero lingerie model we will get onto the weight loss band wagon and try out all kinds of weird products and services to help us lose weight. It is this race to lose weight that fuels the weight loss industry. All kinds of products and services are designed around this weight loss race and almost every single one of them does well if it can give even the slightest proof of actually aiding weight loss.
What products and services are linked to the wightloss industry?
This is essentially the formula for weight loss.
Losing weight = eating less + exercising more
So the two main elements are "Eating" and "Exercising". Based on these two elements related to weight loss a number of specialized products and services have been developed. Some of these can actually be quite helpful to a person striving to lose weight while others are not too beneficial. Some can actually be harmful to the human body as well.
Appetite Suppressing pills
Fat Burning pills
Weight loss pills
Each of these products and services promises to help you in your weight loss battle. However if you find some tall claims I would advice you to stay away from them. There is no instant solution to weight loss unless you are thinking in terms of surgery, so if the diet gurus and weight training experts claim miracles, be a wary of them.
You may like to read about how I lost 10 kgs and gain some inspiration. I did not go to any specialist and no I was not on any of the crazy fad diets that many people tend to go on to lose weight. What I did do was eat sensibly and experience plenty and it did work in my case. Remember each individual has his own body type and metabolic rate so its not possible for you to get the exact same result as your friend even if both of you are exercising the exact same way.
In the end I'd like to say that persistence pays off. So find what works for you and stick with it.
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