Why is aloe vera's reputation always controversial?

First, we have to look at aloe vera’s reputation as if …how in the world can a simple plant be so good for so many things? Most will say, nothing can be that good!

However, when you look at the market as a whole, aloe vera does so many things so well that many manufactures have taken it as their own. Unfortunately, none of these so-called mass marketers really understand the challenges and the benefits that accompany aloe vera's enormous potential.

In the marketplace today, there are simply too many companies trying to formulate and market this remarkable plant. Their process of trying to stabilize the ingredients are either inadequate or if they can’t do it on their own, they purchase it from mass market middlemen who have tapped in on the popularity of the aloe vera name …without any care of the beneficial quality of the end product. So we end up with products that are being watered down, improperly formulated and are either inert or they contain such small amounts of the active ingredient that they offer no benefit at all.

Reason number two, for the controversy of aloe vera is the fact that word of mouth advertising is the best way to get information out to the masses, however, many of the well intent stories are sometimes over stated by the user and sound just to good to be true. I’m sure most have heard the fantastic stories at one time or another about how one bottle of the magic potion cured my this and that.

But it has been learned that only through test and research in professionally supervised clinical evaluation that one can prove aloe vera’s true worth. It is the only way medical health professional and health-governing bodies such as the FDA can take them seriously.

At this point, we need to point out that many of the aloe vera products on the market today are not up to par. It is only pharmaceutical grade aloe vera, that has passed the rigid scientific testing that can be taken seriously as a broad-spectrum healant.

The third reason aloe vera remains controversial is in the many attempts to stabilized it. Still, the proper method of stabilizing aloe vera remains a big concern because of the delicate chemistry of aloe vera ...without taking from it all of its broad spectrum healing properties.