I am opposed to the television ads. While the drugs in question may require a prescription from a Doctor, people are constantly asking doctors to let them try the different drugs. Some doctors give in and prescribe the drugs that may not be of benefit.
Doctors are visited by pharmaceutical representatives and are briefed on the new drugs, given samples to try on appropriate patients and given literature to read and review.
I have asked my doctors about some of the drugs and he said they were not right for me and then tells me why. I do not go doctor shopping to get the drug of the day.
Furthermore, there are many older generic drugs that treat many of the ailments, and they are a lot cheaper.
The money saved on television advertising could be used to lower operating costs or reduce the price of the newer medications. I really do not think sales would be adversely affected.
Each company is free to have his own website and other sites, such as Web MD provide useful information about the drugs. Also, I have no problems with print ads, especially in magazines, where all the details are listed on the next page