Many people live a lukewarm and risk averse life. However, there are some people who live life to its ulitmate juiciness. They are living life to its fullest. They are truly living life on their own terms and by their own rules. They OWN their lives, taking risks and living life that way it should be lived economically, psychologically, and at the most, financially. They are at the top of their game in every way. Theirs is a RED life of living while there are others who live a GRAY life of just surviving and/or living a fear-based life of quiet desperation.