The article focuses on the importance of the process rather than results of the process. We in the west are very results oriented, don't you agree? Money, house, status, appearances, illusions… these distract us from the mind and the inner life or our spirit where joy and heaven-within reside.
However, the process to achieve these things IS important: By focusing on the process, we strengthen our will power and concentration and increase awareness.
People usually forget to take a step back and appreciate the whole journey towards their goal. Some people even say they feel lost once they've already achieved what they want. We yearn for the climb and that's what's important.