do they think we missed our head the first time?
It is an ingenious marketing ploy: it doubles the product usage by adding two simple words.
I think leahlefler's got it right. It's more profitable for the manufacturer. Be careful though...if you decide that once is enough, you may be cursed and searched out by the shampoo police.
Yup they want you to use more so you have to buy more sooner....
Leahlefler is spot on. It's just to make you consume more. And because shampooing twice really overdries your hair, you'll need to use more conditioner too.
Funny part is, it dont say when to stop....
Copyright © 2016 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.