Don't remind me! At my last birthday he said he pretended to forget, and even told the children to play along, so while I had a ton of wishes on facebook, I did not get any in person until mid afternoon... oh, was I mad!! And even after he surprised me with cake and flowers, I could not shake away the sad feelings.
I don't care about gifts at all, but remembering my birthday, and getting special attention on that day is super important - and possibly from the morning. :)