Generate Internet Leads for MLM: 10 Tips
67Generate Internet Leads and Upfront Cash in MLM
Generating leads through the internet has become a must for anyone who wants to succeed in a Network Marketing (MLM) business using New School methods of attracting customers and prospects to them.
Savy Network Marketers are ditching their names lists, stopped buying leads and are flocking online to learn internet attraction marketing to attract their leads to them.
If you've been on Facebook recently you'll see that this has become a veritable bee-hive of network marketer activity. Most people are online there to attract prospects through various social media available to them today.
And this is only the beginning.
Network Marketers are flocking in droves to the online world- and most haven't a clue what to do.
I put together 10 tips that I think are the most important points to bear in mind when marketing online.
Of course, if you are new to this, you'll need to go through a course on Internet Attraction Marketing and get some expert guidance on exactly how to do this.
But just to wet your appetite, here goes.
Generate Internet Leads for MLM: 10 Tips
1. Know your target market
When you start generating leads for your MLM business, it is really important that you know your target market intimately Put yourself in your prospect's shoes. What are they thinking and talking about? What are their concerns, worries, fears, challenges and pains? What are their problems you can help them solve?What are their dreams, aspirations, goals, desires? This will help you connect to them in a genuine way and really help them solve their problems.
2. Don't spend money on advertising until you know what you are doing.
When you start browsing the internet, you will find many resources and methods of generating leads. These will include the paid ones as well as the free ones.
Paid resources and methods include tools such as Google Adwords.
These seem much easier than writing an article or setting up a blog, (and they are!)- but its better to start with free/low cost resources (blogs, forums, ezinearticles and tools such as web 2.0.), because if you don't know what you are doing, with Pay-per-click, you can loose money and not generate any leads.
Web 2.0 is an amazing new technology that has made it more than possible for network marketers to reach their prospective customers in a very dynamic (free) way.
Giving a new look to social networking and online marketing, web 2.0 allows users and network marketers to share information through online audio and video conferences and other innovative means of online collaboration.
It has enabled the network marketer to promote and expand their business online and reach a large audience very easily.
Websites such as youtube.com, Googlemaps, Google.video and yahoo websites are all based on web applications or web 2.0 technology.
3. Have Good copywriting skills
Copywriting is the equivalent of your Presentation- online.
In order to attract more prospective customers to your website; you need to awrite in a way that engages your reader and draws them in.
This is crucial to position yourself as a professional marketer and leader in your industry, as well as to push those psychological buttons to get your prospect to take action, fill out a form to opt into your list, or buy product from you.
It helps build up trust and increase conversions during email campaigns.
Writing with pull...pulling your prospects into your network is vital to ultimately attract people into your business or product.
Excellent copywriting skills are a sure fire way of generating leads.
4. Search Engine Optimization
Your copywriting or content needs proper search engine optimization.
To increase your search engine ranking, use keywords that are relevant to the topic and popular among your target market, set the keyword priority and density, focus on the most valuable keyword.
Also use the keywords naturally and make a lot of sense, keep it simple and in accordance with your reader's understanding, and write what your target audience is looking for.
Linking strategies are the secret. linking your "web of content" to each other and to other high ranking sites will increase your ranking.
Bookmarking is another great way to get your content ranking higher on the Search Engines.
5. Know how to create effective Lead capture pages
Lead capture pages are very important when it comes to your MLM business.
It is here where you convert your prospects into qualified leads that enter your marketing pipeline.
It is here that they opt in to your list, giving their contact details and permission to put your offers infront of them.
These leads then go on to become your regular customers by buying your products and services. You want the highest conversion rates here...and there are a couple of do's and don'ts with lead capture pages, that can really get you off to a good start.
6. Get trained by experts
If you dont know how to do it, get trained. Invest in yourself and go to the experts. Find a programme that is aimed at beginner level, in easy to follow bite size tutorials that show you visually how to set your marketing up.
Make sure it's low cost.
There is excellent guidance for MLM internet lead generation available.
Once you have the skills, you have value to offer the market place...and you will have established yourself as a leader in the business. Now that's attractive!
7. Domain registration
Having your own domain name has the effect of presenting yourself as a professional.
It also gets you relevent prospective customers.(The one's you want!)
Using proper domain names for your business will also enhance your search engine rankings.
Registering a domain name that masks an afilliate url is especially important. This way,you are not seen as just one of the many affiliates, but rather as a unique individual. It makes a difference.
8. Market yourself as a leader
Remember! Network marketing or MLM business is not really about selling your products or services on the web. Rather, it's about selling your self as a leader.
Its about adding value to those network marketing products you sell.
For example, my network marketing reps get free training on how to put their MLM's online. That's the value I add to their experience. They see me as a leader because I teach them how to run a successful business.
How do people know you are a leader?
Because you position yourself as an expert in your field.
You do this by providing content rich, valuable and helpful information to your target audience, answering questions and providing solutions for their needs.
Think about it: Would you rather join a sales person, trying to flog his/her business opportunity? Or an expert in an area of business you happen to be interested in- someone who can show you the ropes?
In the MLM business, people join you because you are the leader and not because you have the best products or business opportunity.
I can truly offer my downline internet marketing know how- to help them market our MLM products and services.
I believe this is a pre requisite to being a good upline in modern MLM.
9. Follow up with leads
In order to stay in touch with your potential customers you need to follow up with leads.
A drip email system is a useful tool to convert long term leads to sales through automated emails.
There are a number of excellent systems. I recommend I-contact for ease of use and deliverability.
10. Track your efforts
Another useful tip in generating leads for your MLM business is to track your efforts to identify and learn from your mistakes.
Learn from your mistakes and don't make them again.
The more you learn, the more you will grow.
Tracking and reporting tools are invaluable- helping you know what is more effective (keywords, layout, fields in a form etc).
The tiniest variable in your campaign can have a huge difference in your click through rate. Know those variables and know which ones work best, so you can replicate and keep on improving.
These are some of the best network marketing success tips that are taught at an excellent school for Network Marketers who would like to learn internet attraction marketing to generate their own free leads and cash flow.
It's called the the Renegade University and you can click to learn why The Renegade Network Marketer System is my chosen starter system for Network Marketers.
Oh, and by the way....
The last tip I leave you with today is to enjoy your online experience.
Enjoy the creativity and the sense of building an asset.
Enjoy the multiple streams of income.
Enjoy the leads calling you.
Enjoy the learning, and enjoy the teaching.
Enjoy the sense of being in front of a huge flock of Old school MLMers who will move over to using the internet to generate leads.
Enjoy your downline's growth!
About Tania....
Tania Williams is a South African who teaches newbie's Internet Network Marketing so you can attract your prospects to you and generate your own leads for low cost.
This is "Hi touch- hi tech" at its best, and I am the hi-touch side of the equation!
She is especially interested in helping South African Networkers overcome the technical and telecommunications challenges we have here- and help them build a thriving online MLM Business.
If you need a guide to take you through the Renegade Network Marketer System, email me at taniawil@mweb.co.za or call Tania Williams on +27 82 495 3702 GMT or skype me taniaatct, or visit www.renegadeinstructor.com
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Training Resources
- Renegade University teaches Social Marketing
An Ezine Article full of rich information of exactly how to effortlessly Use Social Networking to Get Free Traffic to your site. - Lead Capture Pages Know How
A comprehensive article on how to create successful lead capture pages. As taught by Mike Dillard. - 7 Great Lies of Network Marketing
Ann Sieg's 35 page report exposing some of the myths and lies that Old School MLMers have taught. Warning:Some of this is shocking stuff. - Magnetic Sponsoring
Free 7 Day Video Boot Camp on attraction marketing. - Renegade University
A Review of excellent training on setting up your online presence-from start to finish.
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