12 Ways to Maximize Your Marketing Impact

1) More than likely 10% of your customer-base will be left-handed. Be sure to take advantage of free second side imprints.

2) Customers reorder faster and more often when promotional products are used instead of coupons. (Southern Methodist University)

3) Customers who received a promotional product expressed more goodwill towards the company than those who did not receive a promotional product. (Baylor University)

4) Bags are ideal for promoting a brand because of their long life and because the imprint areas are generally large.

5) Purchase next year’s promotional products before the end of the current year in order to take advantage of current year prices whenever possible.

6) Look to provide employees with awards and incentives for that extra performance boost because employees are willing to work hard to get them. (Baylor University)

7) A pre-show gift can produce three times greater traffic to an exhibit than an invitation without a gift.

8) Imprinted pens and pencils are like baby billboards that sell your message over and over. Be sure to include these in your marketing mix.

9) 39% of people who received a promotional product could recall the name of the company imprinted on the item as long as six months after receiving it. (Schreber & Associates)

10) Promotional products improve a business’ likelihood of converting leads into sales appointments. (Silver Marketing Group)

11) Response rates can boost by as much as 75% when promotional products are used in direct mail solicitations. (Baylor University)

12) A well-turned slogan can be extremely helpful when looking to promote a new product or service.