More than likely it's because you don't know what to podcast about.

Well...I'm listing 15 great ideas to get you started. Who knows, maybe it's enough to get you thinking about other ways to use podcasting for your business marketing.

And if it's because you're already too busy and it sounds to technical to you? Get some help from a virtual assistant who offers podcast production and support. http://www.virtualassist.net/PodcastersCorner.htm

1. Interviewing an expert on a topic related to your business or industry.
2. Recorded panel discussions - via conference call on a specific topic.
3. Class tutorials for students to download for later reference. ( can also be adjusted for coaches and their sessions they offer )
4. Announce upcoming classes or new services.
5. Offer the ability for customers to call in testimonials and include them in your podcast. Nothing is more powerful for prospective clients than hearing someone else talk about how wonderful you are.
6. Add interactivity to your podcast - during your podcast put out a question to the masses. Offer a call-in line that sends you the calls via email as attachments. Use free converting tools to turn those wav files into mp3 files. Additional ideas: take a couple of those mp3 files, string them together to create a single mp3 file for upload to your podcast. - Allow callers to make suggestions on upcoming episodes they would like you to talk about. What are their most pressing questions or issues.
7. Discuss focused business topics weekly/daily/monthly, whatever.
8. Discuss business or industry news weekly/daily/monthly. Set up some Google Alerts so you can get up-to-the-minute news and information based on keywords delivered immediately to your email. Great way to gather new content for your podcast.
9. Consider utilizing a podcast as a way to deliver your eNewsletter. Section it off with each episode concentrating on a single article or two.
10. Talk about how special or different your business services are from your competitors. What is it that you offer that you feel outshines the rest.
11. Discuss case studies on how your services has helped your customers. This will help your audience truly get to know what it is you can do for them. Perhaps some of your clients would like to do a recorded interview with you talking about how you helped them.
12. Talk about you and your background, business goals, what has inspired you, etc. Let the audience get to know you and the person you are. Allow them to make a connection with you.
13. Do a series on a lengthy concept that spans several episodes. Draws your audience into the upcoming episodes.
14. If applicable in your business, do reviews on 3rd party products or services that enhance what you do or offer. See if you can do a recorded interview with the creator of the 3rd party product or service.
15. "Podcasts can be tailored so that your listeners respond to a specific call to action. The call to action might be to register for a seminar, webinar, download a white paper, request more product information, order a product. call your company and speak to a sales rep, etc."

Interactive podcasting - the next best thing to a real live radio show in a studio - unlimited people calling in and interacting with you during the show. Do you REALLY like to talk? You'll love this.

http://www.blogtalkradio.com/ - FREE

http://www.talkshoe.com

Services that offer content creators a way to have paid subscriptions for premium content podcasts

• www.premiumcast.com (also has an affiliate program built right in so others can sell your podcast or product for you)
• www.subscribecast.com
• www.showtaxi.com

Here's an idea...Have both a freebie podcast for surface information or tidbits, and then have a paid podcast with additional information, you know...the good stuff. People WILL pay for the good stuff.

Do you have PowerPoint presentations of content you want to sell? Convert them to video and sell them!

• Camtasia Studio - www.techsmith.com (my recommendation)
• PresenterSoft - www.presentersoft.com
• PPT2Video - www.ppt2video.com