The first and most important step in order to be successful with Internet sales is to identify WHO you are going to sale to and what they are buying! Forget about drop shipping and levels of transparency (whether branding is removed, etc...). Your product is a secondary thought! Provide people with what they are looking to purchase and you will always make money!

If your Web site is found and visited by the wrong audience, it is sure to be a failure no matter how good it is! Your market should always determine what you are going to sale on your Web site and how you are going to offer it. Okay, here is an example... let us assume that you live in a community whose residents only eating Mexican cuisine, A nacho stand would fare well but a hot stand would more than likely lose money from the beginning - it does not even matter if they're the greatest tasting hot dogs on the face of the planet. On the other hand, if you're selling ice cold beverages at the beach and you're surrounded by hundreds of thirsty people, you'll be flooded with customers. Comparitively, if 80,000 people are searching for the keyword "Crock Pots" on Google every month, and you show these people your Web site: Crock Pot Recipes[ Home Made Crock Pot Recipes "Crock Pot Recipes for every occasion-home-cooked stlye crock pot cooking," then you will have a fairly easy time making sells. You would find it very difficult selling your Crock Pots to people who were searching for a micro-wave oven.

So, instead of placing the emphasis on "what's the ideal product?" or worrying about dropping shipping, spend your time on identifying the ideal market. Once you find the ideal market, simply ask them what they are searching for and provide it for them.