In the world of business, there is always an opportunity.  If you have the right product and effective advertising, there are going to be people who will pay money for your goods or services.  Even in this economic recession we are going through here in the US, there is still more than one business opportunity to take advantage of.  Here are three protentially business changing opportunities to pay attention to in this economic recession.

1.  Advertise when your competitors are cutting marketing expenses.

From working in an advertising agency for many years, I have first hand experience in the field.  The first expense that businesses cut when economic times are tough is advertising.  They don't want to lay people off, jeopardize the quality of their product or cut their big CEO bonuses, so marketing and advertising gets thinned out.  Take advantage of this by pushing advertising online

2.  Hire skilled employees who are out of a job.

One of the most bittersweet aspects of a recession is the ever growing unemployed.  On one side, you never want to lay people off or see good people out of a job.  However, this is very good for businesses who are looking for people.  Right now, there are thousands of skilled people out there who might be better than the people you have on your staff right now.  Take advantage of this and hire these experienced, skilled employees.

3.  Re-evaluate your expenses.

Another great business opportunity in a recession is reflection and self evaluation.  It is as good of a time as any to sit down with your books or your finance person and discuss different expenses and costs.  Sometimes these costs go undetected, and taking time out to go over everything to see if you can get something cheaper is always good for business.