Back when I signed-up in my first MLM opportunity, I struggled to get leads and find customers. However in more recent times I have discovered some of the techniques involved pertaining to using the internet to promote MLM businesses. The internet has not only changed the way I build downlines but also helped save me time and most marketing expenses.

There's so many companies selling MLM leads, but I never use them. The reason for this is simple.. I'm skeptical of the quality. You have to wonder if MLM companies are using the same leads that they are attempting to selling to people. Most likely they are not and the ones we would get are recycled.

From my past experiences, I have to say that it's more effective to build an organic list of potential prospects & product customers from scratch. The prospects that I acquire are generally more responsive. And through regular follow-ups with them, most have become friends as well as team members in my business.

So how do you generate leads through the internet ? This is actually a simple process because there's a good amount of tools and services available on the web that you can use at almost no cost (sometimes free). It's also much quicker now, compared to years ago when it comes to getting yourself started with lead generation.. even if you have little experience promoting online.


Step 1: Create an auto-responder account

An auto-responder is a type of software program that captures emails and other contact info from your website, that allows people to send sequential emails to your subscribers. By using an auto-responder, you can automatically follow-up with your potential customers using pre-written emails.

Step 2: Build your list of pre-qualified leads

An opt-in list is a database of targeted buyers with whom you have permission to communicate with on a regular basis. The Money Is In the List.. and that's the truth ! So the success of most business owners is directly related to the responsiveness of their list.

So how do you develop an email list of eager customers ? Well, just go to your inbox, specifically look at the emails that you generally don't have time to look at or don't have an off-hand interest in and ask yourself why you don’t usually open those emails, it's from those thoughts you get that you'll learn what NOT to do when you set up your message templates & marketing campaigns.

So it's never enough just collecting email addresses, you always want your subscribers to look forward to your messages and clicking on the links that you include. The only way to achieve this is to send your subscribers valuable information on a regular basis. Don’t constantly focus on promoting your business opportunities because people get sick of that very quickly and will then unsubscribe from your list if they feel that you are just trying to sell to them something, every chance you get.

The easiest way to provide useful information is through newsletters. Post interesting articles, tips and multi-media materials such as video clips or audio tracks on your website in the form of newsletter or educational training. You can then include some promotional advertisement about your MLM opportunities within (usually at the end). By announce to your subscribers whenever you publish new information on your newsletter, it will eventually build trust and your subscribers will gain confidence in you as a leader.

Step 3: Encourage subscribers to share your newsletter

When your offering interesting information, it's only natural for subscribers to keep coming back for more & share the info with their friends. You can increase this viral effect by making it easier for them to do that by:

• Adding a "tell a friend" form on your website
• Writing a short report for easy distribution (make it down-loadable)

There are many other strategies available on the internet to quickly generate a consistent flow of leads. In order to maximize the power of internet marketing, it is necessary to explore and experiment with a variety of methods.

Bill Strauss - The Internet MLM Trainer

billstrauss@ihelpyousucceed.com

WWW.IHELPYOUSUCCEED.COM

(772) 708 - 3969