By Darryl L. Mobley

CEO – Association of
Small Business Marketers

Marketing doesn’t have to be fancy to be effective. Sometimes basic blocking and tackling is all that is necessary to increase your business sales and profits. Following marketing fundamentals is often all that is needed to boost small business sales and profits. Below are 3 low or no-cost ways to increase your small business sales and profits.

1. Make news. Submit press releases that are newsworthy to press release services like PR Newswire. Follow up with local news outlets to secure interviews. Do this consistently and you will establish yourself as the go-to expert in your field for news commentary.

2. Make your car a traveling billboard. Develop a billboard for the side of you car that contains your business name, telephone number, website address and tagline. Your tagline should telegraph the business you are in and the primary benefit you provide. People will see you around town. When they are in the market for the service you provide they are likely to think of you.

3. Volunteer. Another inexpensive way to drive awareness of your business is to volunteer. Agree to give free speeches to groups who are likely to be looking for products or services like yours, or provide free content to a newspaper or magazine whose readers are likely to use your product or service.

Small Businesses who have applied these techniques have increased their sales and profits. You can experience the same, along with stronger branding of your business, greater awareness and increased customer counts. To learn more about increasing small business sales and profits, visit the Association of Small Business Marketers website at www.TASBM.com.

About the Author: Darryl Mobley is the founder and CEO of the Association of Small Business Marketers. Darryl L. Mobley invites you to get the free audio report for small businesses, "5 Things You Do That Stop You From Increasing Your Business Sales" at http://Free.TASBM.com. The Association of Small Business Marketers provides you access to the world's best small business marketing experts and their proven business-building strategies so you can increase your sales and profits. Get list of benefits at: www.AssociationOfSmallBusinessMarketers.com. ©2009 Darryl Mobley. All Rights Reserved.

Want to reprint this article in your ezine, magazine or website? You can as long as you reprint it in its entirety, to include the About the Author paragraph.