1) Your Page Content

Pages with a lot of targeted keyword rich content will have more relevant ads associated with it. Relevant ads will increase your Adsense Click through rate (CTR) … If i am looking for content about the “best car insurance” I wouldn’t click on an add that is totally off topic to what i am searching for. I am not interested at this point about the “best window cleaner”, so relevancy to your page is a must. I will admit this is not always an easy task, in fact i see many pages adsense ads that are not relevant to the content on the page. What happens behind the scenes is that Google scans your pages and from a compiled list i would assume they determine which ads in their database are the most relevant to your page. The more content Google can scan to get your keywords in your website pages, the more relevant ads you can target, and in turn you will make more money with Google adsense.

2) Getting high paid keywords.

As mentioned keywords on your page will determine the relevancy and quality of the ads that show up on your webpage through Adsense. As you are probably aware, Google adwords is the other end of the spectrum where advertisers want to get advertise on the internet by paying for advertisements to be published on the web through sponsored listings and various websites like your own. When a visitor clicks on an ad, money comes of their account and into Google’s account, then Google pays you a commission on that sale.

Some ads in adwords may only cost the advertiser between $0.07 - $0.11 per click which means that your revenue is not going to be very high, don’t forget you only get a commission of this cost, you would be lucky to get a couple of cents from that click. However there are some keywords that some advertising companies pay $50.00 + per click. simply because if you pay more, Google is likely to show your ads on the relevant websites. If you get a click on an ad that is worth $30.00 to Google, and you are getting a commission of that, you do the maths, at the same commission rate you will get a lot more Money for the clicks going out of your website.

3) Adsense Positioning

The chart on my website linked below will show you the premium ad positions for your ads on your webpage. Positioning is everything, your ads need to be in your readers face, but not intrude your content too much.

Place ads above the fold of your page, i.e. so you don’t have to scroll down to see the ads. Ads that readers see before having to scroll are the ones that grab attention.

Read about more tips on making money online with adsense.