If you want to make money and dominate the search engines, your website needs the right keywords. Research needs to be a constant! It also needs a sound marketing strategy and great linking. Spending time regularly working on marketing and SEO will help you learn your niche inside and out and continuously drive targeted traffic to your website where you can wow people with your value added proposition. Here are 4 things you should do:

Organic SEO

Organic traffic isn’t just free, it converts better. People who land on your web page because the search engines tell them that your site has what they need are more likely to dig deeper. Your bounce rate will be much higher with paid traffic or black hat spam techniques. Organic traffic comes because you optimize your site both on and off the page. It’ll also save you a fortune on advertising because it only costs you time and if you do it well, your efforts can go viral!

PPC

Pay per click does cost money but it works. People will see your ads on the search engines, on content sites, on blogs, and even in their email. You have an opportunity to capture someone’s attention and bring them to your site where you can wow them. It may cost money but it works --- once you learn great pay per click techniques!

Keyword Research

Keyword research is vital to online success. You need to know what people are looking for, what the competition for keywords is like, and you need to focus on keyword campaigns to help you gain ground on the search engines. Those who research effective keywords and employ keyword strategies tend to have the most success because keywords are part of an organic campaign as well as a pay per click campaign as well. Keyword research tools like Market Samurai are selling like hotcakes because so many online entrepreneurs want an inside scoop on search engine rankings in their niche.

Analyze!

Finally, the best way to dominate the search engines for your niche is to continually analyze your results. Beyond researching keywords and phrases related to your niche you need to look at where your traffic comes from, what your bounce rate is, and you need to split test to try different SEO and copywriting techniques. Through continuous research and analysis you can take your conversion rates to double digits and get more page one (and even spot one) spots in the big 2-3 SERPS.