Create from your heart - write about what you know. If you enjoy your subject your reader will as well. Keep the content interesting and original. Write about something you are passionate about.

Offer useful information.Your readers will appreciate information that has value. If you give information readers want you will attract others and they will keep comming back for more.

Focus, focus, focus. Narrow the focus of your efforts and you will have a better chance to rank high in the search engines and attract traffic to your sites. Look for long-tailed keywords and you will effectively step in front of the traffic.

Offer interaction.People want to connect, to share ideas, make their voices heard. Join forums, build a community, write a blog. Build friendships. Inject a bit of your unique personality. People want to connect with a "real" person rather than a slick profile. Talk about your business, just don't shove it in anyone's face.

Spend time keeping your profile up to date. Create a full,complete and interesting profile. Update it with minor changes regularly. It should a living and interesting thing. Add a link to your website.

Market your business to the social networks, but not in an overtly obvious way. If you give valuable and helpful information and love what you do the money will follow.