When organizing products in your print catalog, it's best to choose what will be the most convenient to the customer while increasing revenue per order. Tips such as color coded sections or just color coded page tabs can help the reader to find what they are looking for. Indexes and table of contents are great solutions for readers who know just what they want and would like to know where to find it quickly. It's the same with the layout of your products; organize in such a way that your customers can easily and quickly find want they need. Here are 5 organizational options from which to choose:

Look at lots of other logos before you begin designing yours. You'll especially want to look at other logos in your field. Keep a file of logos and choose a few that you think work really well. Then when you begin designing your own logo, you may use ideas from logos you liked, but make sure yours is unique. You not only want your logo to stand out from others but also avoid violating trademark laws. You'll probably want to hire a trademark attorney and get your own logo trademarked.

Simple is better because it is more memorable. Think about how your logo will look on materials like custom envelopes and newsletters, as well as billboards and bumper stickers. When people look at any of your materials, they should instantly recognize your company. If you have a complicated logo, people will have to look at it for awhile to figure it out, and most people won't want to take the time.

Your typeface is just as important as any graphics you use in your logo design. In fact, your business's name will be the largest part of your logo, so to create a logo that reflects your business's personality, use a font that matches it. For instance, if your company is romantic -- like a flower shop or an antique store -- you might want a script font or at least something with softer edges.

Color can make your logo stand out. Just keep the colors in line with the personality of your business. If you have a playful company, such as a preschool, you can use primary colors. On the other hand, if you have a more traditional company, like an accounting firm, you'll need to stick with neutrals. Also, make sure your logo looks good in black and white. Remember it will be black and white on all of your faxes.

Using vector graphics is important because they allow you to change the size of your logo without changing the proportions. That way your logo will look just as good when you put it on posters or on custom envelopes.