Backlinks are vital in a website's SEO strategy. If you want to make money online, you want backlinks. You can get them yourself (buying, creating, trading for them) and you can get people to link to you as well. Here are seven ways that you can get more backlinks to your website.


1. Reciprocal Linking

Reciprocal links exist when you trade links with someone. They post a link for you and you post a link for them. If you socialise online you're liable to find plenty of friends who are willing to trade links with you. Look for a complimentary niche wherever possible in terms of getting targeted traffic and the most valuable link possible in the eyes of search engines (who look for relevancy when they grade a link)

2. Buying Links

You can buy links that point to your website. You can hand-pick websites that you'd like to have links from and you can also contact companies who will sell massive amounts of links. If search engines believe your links are less than natural, they may not see them as very valuable so getting links from a high authority site that wouldn't be viewed as a "spammy" site in the eyes of search engines is a good idea.

3. Social Media

Social media is a great way to get links. You can open accounts at many online sites that allow you to socialize, network, and monetize and this can help you also to get links pointing to your site. There are loads of bookmarking and micro-blogging sites as well as web 2.0 sites (like HubPages!) that can help you.

4. Your Own Sites

Having several websites of your own is a great way to link. You can do one way, two way, and three-way linking strategies to help boost the SEO power of each site as well as to point people who visit one of your online homes to another that could provide them with something of value.


5. Directories

There are a lot of different online directories and you could join many of them. Directories might be specific to your niche or be more general but they can definitely provide SEO power as well as direct traffic your way.

6. Guest posts

Writing articles or blog posts on other sites is a great way to find a new audience as well as to establish yourself as a subject matter expert. And generally, a site that accepts your article will allow from 1-6 backlinks in it. This is a popular and very effective strategy.

7. Be Linkable

The best links happen when someone voluntarily links to you. They may link to you in their blogroll, write a blog post about your site with a link to you, or add a link to something of yours in an article or piece of website content. This type of link is a great thing because people are often telling others that you're providing valuable information. By publishing quality content online, you can increase the chances of being linked to and this can contribute to your profitability and your success.