This is a secret article written by PPC master Jim Yaghi, author of PPC Domination course that teaches home based business owners how to generate massive leads using PPC.

Funny thing, a friend of mine came to me the other day and said, "Jim! Shut up about adwords man...Stop training your competition."

The thing is I'm not really worried. Because i can come up with hundreds of thousands of keywords at a time that my competition isn't even thinking about.

So I wanted to share with you the tools I use to create all these keywords. I actually only need about an hour to come up with half a million keywords. I'm putting together a video linked to at the bottom of this article if you want to see how you can do the same.

Anyway, the most frustrating complaint I hear from home business owners is that they can't get cheap clicks when advertising with Google. That's why they either give up on pay-per-click or stump their potential by working with less popular search engines like Yahoo and MSN.

Which cuts to the heart of the issue for pay-per-click beginners.

Google, is the most popular search engine. Its advantage is that it has the highest potential to bring a lot of traffic...Its disadvantage is that the traffic can be competitive and expensive.

Yahoo and MSN, on the other hand, are less popular search engines. Their advantage is that they allow you to spend less per click and compete with fewer advertisers for placement. But their disadvantage (which is a biggie) is that large volumes of traffic are hard to find.

So the question becomes, how do we strike a balance between keywords that get enough people searching while keeping the cost CHEAP and the competition little?

Simply put, you have to do a little bit of grunt-work at the beginning which other advertisers aren't willing to do. Instead of bidding on the obvious, high competition keywords straight out of a keyword research tool--we want to CREATE our own and find the words that haven't yet made it into the research tools everyone else has access to.

This way, we eliminate the majority of the competition while tapping into large volumes of traffic.

To implement, we still use keyword research tools. Only we use them in a creative way. These are some of my favourite free tools for the task:

Website: http://www.google.com/

Often the best keyword ideas can be found in the summaries of the search results in google itself.

You'll see repeated phrases in context of your search. For example, if you wanted things associated with "network marketing" you will see repeated in the result summaries words like:

• downline system
• network marketing and mlm
• top earner
• attraction marketing

You could also easily find out the names of the top earners in a particular company, the name of one of their most successful marketing systems, or celebrities within that company. All of these are topics potential home business buyers will be researching and you should definitely try bidding on.

Website: http://www.keywordmixer.com/

Keyword Generators allow you to input two or more lists of words and then have the tool combine and mix them into new combinations.

In the example shown above, I am using the Keyword Generator tool to mix between the list on the left with the one on the right to create the following combinations:

• discount nutritional supplement
• discount nutrition pill
• discount supplement
• and so on.

And then the tool would move down the list on the left to produce the following combinations:

• cheap nutritional supplement
• cheap nutrition pill
• cheap supplement
• and so on.

The tool continues down the left-hand-list combining with every word in right-hand-list. It could also add plural variations of each word, combine lists without spaces, or reverse the word order too if those options are checked.

You can imagine, if we had more words or there were more than two lists of words to combine, this would become a very tedious and confusing task to do by hand. The Keyword Generator makes it much quicker and easier.

Websites: http://www.onelook.com/reverse-dictionary.shtml
                  http://www.jimyaghi.com/?p=355 (New Lateral Keyword Tool from Google)
                  http://www.kwbrowse.com/
                  http://wordnetweb.princeton.edu/perl/webwn

Offline References:
                 Longman's Wordmenu
                 Roget's Language Activator

Collocation dictionaries allow you to come up with words that share a theme with your root word and may be used in combination with it. You can describe a concept and get back a list of words and phrases related to it.

For example, only a collocation dictionary can tell you that "real estate" is often found in the same context as:

• agent
• investment
• property
• and mortgage

All of these are related ideas that you can explore for more keywords or combine with "real estate" using a keyword generator, and bid on.

Website: http://www.tinyurl.com/typomaker

Mis-spell and typo generators are a sneaky way to create less competitive versions of high volume search keywords. Here's why they work:

Google reports that as many as 20% of all searches are mis-spelled or mis-typed. Which means that if you bid on the mistakes people make, you could be positioned as the first (and possibly the only) ad they see before they re-run their corrected search.

Typo generators simply help you to come up with all the possible typos and keyboard slips people can make.

I usually come up with a rough list of 500 relevant keywords using the Google Keyword Tool and then bid on as many mis-spellings of them as I can.

Website: http://www.amazon.com/

Another secret tool is Amazon.com. You should be bidding on the titles of books people would be reading if they're interested in starting a home based business. You can look in the start up kit you received from your Home Business' head office to see which books and experts are recommended to you and your fellow distributors.

Bid on those book titles. Because every distributor and potential distributor in your company is either using those books for training or as prospecting tools. Then look them up in Amazon.

Because there, in Amazon's interface, is a particularly useful feature. It's in a section under each book that reads "customers who bought this item also bought..."

These are a list of suggestions for other book titles that you should bid on too.

Website: http://www.m-w.com/
                http://thesaurus.reference.com/
                http://www.visualthesaurus.com/

Unlike a collocation dictionary, a thesaurus gives you alternative words that people might use in PLACE of the keyword you want to bid on. You might be selling a fuel-saving chemical for cars...but searchers may describe their "car" with different words.

Look up the word "car" in a thesaurus and you'll find:

• automobile
• vehicle
• motor car
• sedan
• convertible
• and SUV

I combine these keyword sets using a keyword generator along with "fuel saving" and "save petrol" to capture more people's searches.

Website: http://www.Wikipedia.com/

Most people don't think of this step. But Wikipedia actually allows you to do some basic research about a keyword you may know little about. Rather than read scattered information all over the internet, Wikipedia can give you a list of words in some category.

For example, say you knew little about Robert Kiyosaki but you want to bid on all the books written by him. Wikipedia can tell you all their titles.

Suppose you don't promote Amway but you want to reach their distributors. You could use Wikipedia to get the names of all products distributed by Amway. Then bid on their names as keywords.

Or if you know little about vitamins but want to bid on all the health problems and ailments people suffer where Vitamin B12 is the solution. You could use Wikipedia to learn all these ailments.

Website: http://www.alexa.com

Alexa gives you a lot of useful information on any domain name or url you input. Particularly useful, is a link to "related sites" which groups sites visited by the same people.

If you Alexa to gather these related sites, you'll know all the popular and competing websites in the industry you're marketing to. Here's how I use that information.

First, I recognise that people have a habit of using their location bar like a search and using search like it's a location bar.

For example, not only do I type full website addresses into my browser's address bar, but I also use it to run searches like these:

• collins.co.uk concordance
  This says, go to the website collins.co.uk but take me to the page about their concordance tool
   
• timeanddate.com new york
  This says, go to the website timeanddate.com but also take me to the page that tells the date and time in new york
   
• time and date new york
  This says, search for the most relevant website with the terms "time and date new york" and take me to it immediately

Not everyone uses their location bar or search in this "sophisticated" way, but at the very least people will type an address or part of an address they intend to visit.

And when they do, it's pretty common that they'll end up making typos or spelling mistakes. If they make their mistakes in their address bar, most browsers are programmed to automatically go and run a search for them.

Now you'll be surprised how often this happens.

Next, to take advantage of their errors, I bid on the mistyped addresses of my competitors'. These, I would have found using Alexa since I now have a list of the popular websites in my industry.

If you do this too, you'll be able to "hijack" the same people that are going to your competitors' websites before they get them.

Website: http://www.google.com/alerts

The final tool I'd like to share with you is called Google Alerts.

Once you set it up, it will send you an email whenever news, press releases, or blog entries are created on the internet. Why is this useful?

Well, when a new product is launched and it gets a lot of media attention and user reviews...you'll be notified.

Since the product is new (as are the keywords in its name), there will be very few advertisers competing. It is unlikely the product's name has had a chance to reach keyword tools. Yet, at the same time, there is a lot of search traffic from the buzz, the word of mouth, the twitter tweets, the JV emails, etc. So the traffic is there without the competition. Nice!