You offer them a mini-course that's full of content about your niche.  Use the mini-course on your home page, or index page, as incentive to give you their first name and email and make sure the mini-course offer is front and center on your page.  In fact, if you do not ask for a first name and email on the first page of your web site, you are missing the boat! You must get their name and email so you can continue to build a relationship and offer them your resources.

So, to get your free mini-course, all they need to do is fill in their first name, their email, and their biggest question and then hit the submit button. The mini-course is just an excuse to email them. Instead of sending Issue 1 of my newsletter, it is Part 1 of my mini-course. That sounds a lot more enticing. Nobody wants to get Volume1 Issue 1 of somebody’s newsletter, but they do want to get Part 1 of a mini-course because they’re going to learn very specific information in a mini-course - the really good stuff! 

I will say it again...a mini-course is just an excuse to send emails more often at first than you can send a newsletter. Most people are trained to expect a newsletter once a month or once a week. But a mini-course can be sent every 3 days until it is finished, and then you can back off to once a week.

Take for example from the direct mail niche.  Part 1 of my direct mail mini-course may be about the size of the card or the weight of the paper that you choose. Part 2 of my mini-course may be where you put the bar code and so on...

You can even take articles you've already written and break them into your 5-part mini-course.  This depends on how long your article is, because an article could make up two parts of the mini-course. 

In the first part of our article series, I told you how to keep customers coming back for more by using a Mini-Course.  In this article, I'll share more of the technical aspects of using your Mini-Course.

Your visitor gets Part 1 of the mini-course immediately.  "Hey, welcome to the mini-course; here's the link to your first lesson" That's the first one and it's immediate. My second email is Part Two of the mini-course and covers another point. Then my third email says, "Hey would you like to buy this affiliate program?" And then the fourth email is Part Three of the mini-course.  You might space these two or three days apart. I've included a chart at the end of this hot sheet.

If you are planning a teleseminar with your product launch, the mini-course doesn't have to be a prerequisite to the teleseminar. It can happen concurrently with the teleseminar. The mini-course is just an excuse to email your visitor five times in a row, two days apart so that you can increase your profits through more contact with your customers.  

After you send all your mini-course parts, you can start sending tips and tricks like a regular newsletter about 7 days apart. The newsletter is in addition to the mini-course emails.  The mini-course and newsletter are set up as follow-up messages in your autoresponder.

There is another type of email you can send to your whole list at the same time.  These emails are called broadcasts. Broadcasts are great for sending reminders for events like teleseminars or webinars.  You can also send broadcasts for any timely piece of information.  For instance, if an affiliate offer expires at midnight, you can send a reminder to your list to get their copy now before it's too late. A broadcast email is the same message sent to your entire list all at the same time.

So, I hope you can see the value of building an email list and using a mini-course to draw visitors into your loop.