If you are in an internet network marketing business opportunity, it’s critical that you understand what product you are selling. I can hear what you are saying. “Now that’s a pretty stupid statement, Scott. Just take a quick look at my website. It’s pretty obvious what product I am selling.” More on this in a moment.

I have said before. It’s important to know your target market. Who are you trying to attract? You need to know the wants and needs of your target market.

What are their problems; what are their questions; what pain are they feeling; what do they think about; where do they go on the internet?

If you can solve the problems of your target market, answer their questions, and fulfill their wants and needs, you can attract large numbers of qualified prospects to you everyday.

But now I come back to the question I asked at the beginning of this article.

If you are in an internet network marketing business opportunity, what product are you selling?

If you don’t answer this question correctly, you will probably struggle in your business. Most network marketers will fail if they don’t get this answer right.

You’ve probably already guessed it. The answer is YOU. YOU are the product you are selling.

Why is it YOU? Prospects can go to a hotel meeting, look at a brochure, go to your website, or get on a conference call. But they are still not certain they can be successful in your business.

They are looking for someone they can trust.

They are looking for someone who can guide them each step of the way and lead them to success.  They are looking for the person who can give them the answers when they get stuck.  

If they like the company and its products, they could easily find another rep – someone who appears more successful or a stronger leader than you.

Trust is a very important factor in their purchase decision.  If they buy from you, they are trusting that you can lead them out of the financial mess they are currently in.  

If you are a brand new rep, don’t feel discouraged or anxious.  With the proper internet marketing training, you can pre-sell yourself before even talking to your prospect.  

If you are having trouble enrolling prospects, it’s probably because you are not pre-selling yourself.  

But I have good news for you.  You can learn how to pre-sell yourself.

Most network marketing companies and their leaders don’t teach this subject.  They stress the importance of having the proper mindset, memorizing scripts, developing your “why,” creating a vision board, etc.  

Please, don’t get me wrong.  There is nothing wrong with doing these things.  In fact, it’s very important.    But it leaves out the most important step in achieving success in your internet network marketing business opportunity.  That is, you must sell yourself.

By providing your target market with valuable, educational information, your prospect begins to respect you and trust your judgment.  They will come to you seeking your opinion on the best internet marketing training and the best network marketing business to select.

The educational information you provide must solve their problems, answer their questions, and give them the information they are seeking.  Understanding this concept is critical to your success in network marketing.

Scott Hubbard has retired from 25 years as a Chief Financial Officer in Corporate America. He now enjoys teaching corporate professionals and network marketers how to start a successful internet marketing business.

You can reach him toll-free at 877-878-4036 or by email at Scott@ScottHubbard-Consulting.com.  His primary business can be found by reviewing your guide to abundant wealth.