A Marketing Book That Makes Sense

Ann Sieg has written a powerful book about a new paradigm of network marketing that has been a long time coming. In my opinion it took a lot of guts for Ann to bring this to the public. There are a lot of old-school marketers that are upset about what she has to say. It is titled The Renegade Network Marketer.

For decades network marketers were taught to go out and find people to introduce their business to. That includes prospecting to family and friends and basically the 3-foot rule (anyone that would listen). They are taught to make a list of 200 people and invite them to look at their opportunity or product. They were also taught to buy expensive lead lists and call these people and make their sales pitch.

These methods are being taught today and Ann believes this is why so many network marketers are failing. They are pitching their wares to people who aren't interested or have no money, are tire kickers, or just looking for a "job", not a home business.

Ann also has written The 7 Great Lies of Network Marketing which breaks down the "old-school" methods and why they don't work effectively or efficiently.

Now, - there are the few who are doing well and have made fortunes in this industry using the "old" techniques but they are also the ones who could sell ice cubes to an eskimo! I know I'm not a salesperson and I didn't enjoy these techniques. So when Ann said there was a better way - my ears perked up.

She says it is very possible to learn attraction marketing. Even if she had said I had to learn a new language I was game. If it meant I could give up trying to convince people who just wished I'd leave them alone, I was going to hear Ann out. I couldn't wait to hear more about Attraction Marketing.

Ann asks - if you needed to get to your destination in a hurry, would you rather ride a bike or a car? (okay - I know about the gas prices, but work with me here). That is the difference between "old-school" marketing techniques and Attraction Marketing.

Ann puts it all out there. You get the meat and potatoes. Not just a nibble of one or the other like so many other gurus. She has revealed what so many "big dog" marketers have kept under lock and key. Find out what has turned the network marketing industry upside down.

Study Ann Siegs Book: The Renegade Network Marketer