It's no secret that google rewards the advertisers who follow the "rule of relevance" in their google adwords ad campaigns. They find their ads climbing up the ad slots without having to shell out as much as the advertiser occupying the top ad slot and the click through rate (CTR) for their ads constantly increase , but what exactly is this rule of relevance that gets you in the good books of google ?

Let's say you are promoting a product that helps to quit smoking.After researching for the keywords with less competition and more traffic you come up with these keywords : how to quit smoking, ways to quit smoking,quit smoking tips,quit smoking hypnosis , quit smoking programs. The list can be very long , but to avoid being tagged as a spammer I am restricting the number of keywords here.Notice that all these keywords have a common keyphrase -quit smoking.So that's the phrase we should be using in our ad title and the body of our ad.

This will tell google that our ad title and ad is relevant to the product we are promoting and this will help increase our quality score thereby decreasing the initial bid we place for these keywords. The other obvious help we will get from google for applying the rule of relevancy is that whenever someone searches on google with this search term , your ad will be showed in bold and be more likely to be clicked on.As the CTR increases , your ads position will also improve.

Let's say you want to include another keyword "dangers of smoking" in your campaign because it's also relevant to your product.Although related to your product , this keyword doesn't exactly have the common keyword that the other keywords share. Hence, adding this to the same adgroup which has a different common keyword may affect your quality score and hence the initial bid may get affected negatively. So it might be a better idea to form a new adgroup with a different common keyword thus allowing your campaign to reap the rewards of relevancy.

Another effective way to improve your quality score by sticking to relevancy is to construct a landing page that complements your product. If you are advertising a product to stop smoking , but your landing page doesn't mention it in the title or the first quarter of your page , then this may put you at disadvantage. When creating campaigns in adwords account, Google analyses not just your keywords , ad title and ad , but even your landing page and the interconnectivity of these. By constructing a landing page that has a title matching your ad and product , you can give your quality score a further boost.

Google dominates the search engine market and perhaps will continue to do so for many years to come , but this can only happen if the searchers get what they want from google. If you do a search for "affiliate marketing tutorials" and find an ad of Tropicana juice on the side bar then chances are that you won't waste any time over it unless it intrigues you.(That's not to say lateral thinking never works with adwords).

But from analysing the results , Google knows better and hence, wants the adwords advertiser to stick to the keywords and ad titles that truly match their products so that the searcher gets an honest and effective search result and keeps coming back to Google over and over.Playing by it's rules of relevancy you wouldn't just get better results from your campaigns , you can help them stay at the top of their industry and buy out more heavyweight companies and make their services free for all.;-)

 To learn ways to reduce your auto insurance premiums visit auto insurance specialist