In this hub I will attempt to give an overview of a clearheaded Adsense strategy for making money with Adsense.

1) Is your purpose to add Adsense to a pre-existing site, i.e. to "monetize" a site you already own, or purely to make money from Google Adsense?

You should get clear about this to begin with, or you can decide to do BOTH, but in such a way as to distinguish between these two strategies, as the work involved for each is slightly different in each case.

2) If you have a pre-existing website, is it focused on one topic?

On balance it is easier to make money, perhaps, with a website that is focused on one issue, subject, or area of interest, than a site that is a general hodge-podge.

This is because the best way to get the search engines to notice you is to focus on a topic, and getting traffic from search engines should always be part of your strategy.

3) If you don't care about monetizing a pre-existing site, but simply want to make money from Google Adsense, the strategy for employing Adsense ads will be different.

Let us assume that your goal is purely and simply to make money with Google Adsense.

Now, if you have a pre-existing site, you can still monetize it with Google Adsense...

but in this case you will follow a twin strategy involving:

a) the pre-existing site (or blog) you own, and

b) overall strategies for making money with Adsense which may ignore your home site.

That is, to make money from Google Adsense there are probably two routes you can take:

- Build a fantastic site centred around one topic, which will attract the interest of Google, Yahoo! MSN Search and the other countless search engines out there (as well as people who own similar sites, who may place links to your site on their own site, seeing it as a valuable and related resource for their own visitors -- you can always actively approach these people and ask to be linked to, also),

or,

- Research strategies purely focused on making money with Adsense.

(Ideally, if you can manage a strategy that involves/combines both routes, so much the better, though this depends to some degree on the topic of your pre-existing site, and whether the keywords appropriate to that site are high-payers or not. On the other hand, if you research what the most lucrative keywords are, you can build a high-quality site around that topic).

This is the overview scheme, in a nutshell, of how to approach making money with Google Adsense.

I have much more to say on this topic, so please become a fan so that you get alerts every time I post a hub, and please also look through all of my other hubs (go to my profile at the top right-hand on this page).

Or you can email me at Adsensibilities@gmail.com

Happy making money with Adsense!

Keep an eye out for my name, or become a fan, for more on the topic of making money with Adsense.