Acquisition of Sun: All Win Win for IBM
62The acquisition of Sun Microsystems by IBM, the talks are in progress, would help IBM in more than one way. At one end, this acquisition would fetch huge benefits for IBM’s services and software businesses, the core business areas of IBM, and on the other hand it would boost IBM hardware revenues and profitability. However the benefits in hardware sector is likely to be dwarfed by the supposed gigantic growth in services and software business.
IBM is best known as a software and services company with a computer hardware
division. It is also manifested in its 2008 revenue structure. Last
year 79% of IBM’s revenue were generated from services and software,
which was 82% of its pre-tax income, while hardware represented only
19% of revenue and 9% of pre-tax income. Therefore this deal will
strengthen IBM's core business area along with the hardware business.
The deal is likely to give IBM a major chunk of the high-end server and
storage hardware markets and enhanced access to certain customers, particularly in the telecommunications industries and financial services.
Java will be the key acquisition for IBM
Apart from the hardware business, Sun possesses some strategic software asset, as the likes of the Solaris
operating system, Java programming language, and several open source
technologies, including the MySQL database management suite. All of
them except Java will hardly make any significant contributions to
IBM’s software or services revenue.
Almost all major middle-ware
and enterprise application vendor has built many important applications
using Java and they plan to build more further. Most big corporations
rely on Java for some part of their core business processes. Despite
all this importance and value, Sun has really struggled to turn Java
into revenue and profit as it earned only $200M from Java, an increment
of mere 0.5% from the year before. Unlike Sun, IBM is in excellent
position to monetize that asset. Java would help the company create a
competitive advantage over some of its largest services and software
competitors.
IBM's software & services business likely to see spur growth
Java
has been integrated in IBM's all software and services business. It has
been a leading provider of Java-related software and services and earns
billions of dollars. The websphere business, that has been one of the
pillars of IBM software group’s fast growth over the last decade, is
based on Java. Other main IBM’s services businesses, including
service-oriented architecture practices, and parts of its SAP and
Oracle applications practices have also been tied to Java. In simple
words, by owning and guiding Java, IBM would have a genuine claim as
being the best place to provide Java software and services.
The
problem with Sun is that it lacks the channels to sell its Java
expertise and software, while IBM already covers the Java market. In
such situations, owning Java could enhance its win rate in this massive
market and draw billions in additional revenue and profits.
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