When I read this, The PaperBag Luchadore was riddled with curiousity, so I've done some footwork on this:

Cranking back articles dated back to December of 2007, it was reported that Telugu film actor Chiranjeevi made the decision to make a move to Andhra Pradesh by launching his own party.The temple town of Tirupati this month is where this is supposed to be happening (I think I read around his birthday or on his birthday.)

It was also reported that it would be called the Labor Party

And now for the Luchadore's readers, a quick lesson:Telugu is a Dravidian language (South-Central Dravidian languages) mostly spoken in the Indian state of Andhra Pradesh, where it is the official language. Including non-native speakers it is the most spoken Dravidian language,[1] in India and the third most spoken language in the Indian sub-continent after Hindi, Bengali and one of the twenty-two official languages of the Republic of India(Derived from wikipedia)