The possibilities for the development of your email marketing strategy are almost endless with the broad features available through online marketing. Look to your social marketing plan for ideas to incorporate into your email marketing strategy for a new twist on reliable approach. These few email marketing tips should get you started on the path to video email success:

TIP #1: Get Social. Take advantage of social networks and your social marketing strategy to get your word out using video marketing.

• Short and sweet. Keep your videos to less than 5 minutes – preferably less than 3 – to keep your audience interested. The power of adding video to your marketing message eliminates the need to include a lengthy text message to your recipients.

• Pick and choose. Social networking allows you to manage the recipients of your email video. If you want to give a select group of valued customers the first word on your new eBook, set your preferences allowing those chosen access to the link.

Social networking is giving online marketers more tools for their trade and more choices when appealing to vast audiences.

TIP #2: New on the Scene. For those times when you really wish you could be there, take the next best step and put it all in video. Use these email marketing tips for adding video to your email marketing strategy:

• Product announcements. Wow your audience with a little new product pomp and circumstance. Rather than just tell them, show them what you have that they need.

• Promotional offers. Let your choice customers know what they can get by revealing your latest deal via video. Consider adding a timer or a countdown clock to emphasize the importance of immediate action.

• Personnel changes. As your company expands and you add new faces, introduce them to your loyal following using video in your email marketing messages. Your audience will feel that they know you and your staff by having faces to place with the names.

Adding video to your email marketing strategy gives you much more room to work with. The additional attention you will receive from the medium will reflect in your sales growth as well as the expansion of your email marketing lists.

TIP #3: Don’t Get Too Attached. A word of caution when using video in your email marketing strategy: avoid video attachments if at all possible. The preferable route is to include a link, and here is why:

• Size. video attachments are large and are time-consuming to open.

• Stigma. Many email account holders are reluctant (or forbidden) to open email attachments, particularly when using a business computer.

Video can do wonders for broadening your reach through your finely-tuned email marketing strategy. Let your customers’ love of being entertained work in your favor and give them what they want with your carefully crafted marketing video.

*Image credits to Tim Norris