Directory Submission and Link Exchange plays a vital role in building quality links for website. Both are important for optimization purpose of a website. But, directory submission scores over link exchange on some point.

The one important factor of link exchange is that you can only exchange link with sites related to your theme. Suppose you have a web design related site, while exchanging link with seo, web development, web template sites will give you benefit, but exchanging link with flower related site won’t.

There are two main benefits of directory submission over link exchange, first directory submission build links on a faster rate than link exchange. In link exchange you have to send 100 or 200 emails for link exchange request daily and in the end, you get two or three response for link exchange.But still it is not guaranteed whether they will add your link or not. Meanwhile, you can submit your site to 100 of directories in a day and can get more than 20 one way links . Nowadays,Evolution of niche directories has made getting one way quality links easier, it gives much better result than link exchange since it is a one way link. Though, you have to shell out more money for submission to niche directories.terms of getting high rank on competitive keywords, it is nothing.

Submission in directories gives better result than link exchange that’s why it has become popular and has overtaken link exchange.