Advertising Musts
55Always Be Closing
Here’s 9 Laws of Advertising and Marketing Must Do Steps You Need To Follow To Get The Most From Your Advertising and Start Making More Money Today! In Glen Gary Glen Rose, Alec Baldwin said "ABC, Always be Closing" 1) Focus on buyer benefits, not features. Your prospect is only interested in one thing. THEMSELVES! 2) Know who your prospects are, where they are and how you will reach them. 3) Understand your competition. Where are they and what are are they currently doing to source prospects. 4) Understand the frustrations & problems of your prospects and how you can solve them quickly and easily. 5) You don’t have to spend hundreds of dollars on advertising – there are plenty of low cost and no cost ways to market and advertise your business effectively. 6) Look at offering your prospects irresistible bonuses if they act on your offer within a specific time frame. 7) Always ask for the sale. Don’t expect your customer to shove money at you – they are waiting for you to ask! 8) Be Persistent. This is probably the most important rule of them all. Never ever give up! 9) Focus on buyer benefits and not on product features, it’s not about YOU!
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