Are 1 cent clicks really possible on Google Adwords? Adwords180 is a book that was recently published and after getting some pretty strong recommendations from marketers I have a high regard for, I decided to get it myself.

After reading through the 1st part of Adwords180 without much new stuff, I was wondering what the fuss was all about. But hey, it's only a 78 page book so I decided to presuvere. Finally, I got to the part which revealed the cornerstone of Adwords180 and what the strategy encompassed. OK, so it's not a book that will ptovide you with tons of new information. In fact, I'd go as far as to say that there is only 1 new strategy that makes up Adwords180.

But having dismissed the book as not having much in it, there is one itty-bitty trick that blew me away. So much so, that I had a challenge sleeping that night. You see, most people using Google Adwords are familiar with Google's Content Network - that is, the websites that have Google ads displayed on them. And most Internet Marketers or experienced Google Adwords advertisers are conditioned to think that the Content Network is lousy to advertise in from the viewpoint of click-thru-rates and the quality of visitors. Not only that, even though Google says your rankings for Google ad placements are not affected, it can still tarnish your personal perspective of how your ads are running showing very low conversion rates and hiding the gems from the rubbish. This is precisely why I always personally run a Content Network campaign seperately to the main Google ads campaign.

However, having said this, Adwords180 is a book which does have some seriously valuable information providing the ability to easily generate super-qualified traffic at extremely low rates, with 1 cent per click (or less) realistically possible. OK, here's the concept in a nutshell, without giving away the dark and dirty secrets Adwords180 reveals in a detailed, step-by-step manner. Advertising blindly on the Content Network can be very, very dangerous. Believe me - It's not a great feeling waking up in the morning and checking my Google Adwords account and discovering I've had a runaway campaign on the Content Network that accrued $97.82 in costs costs without a sale achieved. Ouch!

Untargeted traffic can be a very expensive exercise, but did you know you can nominate a particular site to advertise on? This is a lot better than blindly advertising on the Content Network, but you can still lose your shirt over it because you can't control which page your ads appear on and sites tend to cover a broad range of topics. Naturally, most of the site may not be appropriate, therefore producing untargeted or mildly-targeted traffic that may be related to the general topic or niche but not the niche your product exists within. For example; you may advertise on a weight loss site but your product is specifically focussed on the "zone diet". Imagine if you could only advertise on pages within a particular site that specifically was focused on "zone foods" and "zone recipies". Do you think that would produce targeted visitors? You bet ya! Advertising on a specific page within a site works gangbusters! I know because I've tried it. Numbers are less but conversions are respectfully high equating to super targeted visitors that ultimately results in more sales or results you were wanting to achieve.

OK Michael, so how do I do this? Google gives no provision for targeting actual pages and how do I determine which specific pages to target? Ahhh, well that information is beyond the scope of this article however Adwords180 clearly outlines exactly what to do and thankfully provides lots of screenshots so I guarantee that you will be able to create and build your own Adwords180 campaigns that will increase the number of your visitors and the number of sales you're currently achieving.

Adwords180 is easy, achievable and quick to implement into your current campaigns or as completely new ones, plus Adwords180 works out to be typically far less competitive than traditional Adwords which has become a real fight amongst affiliates for the rights to promote over the last couple of years. As an Adwords enthusiast, I believe you can easily and quickly dominate any niche using laser-targeting on the Google Content Network by using Adwords180.