Popular terminologies used in Affiliate Internet Marketing

AD - Advertisement, text, banner, flash, video etc.

CPA - Cost per action

CPC - Cost per click

CPL - Cost per lead

CPM - Cost per mil

CPS - Cost per sale

CR - Conversion rate

CTR - Click through rate

DRM - Dynamic rich media, a type of ad

EPC - Earnings per click / earnings per 100 clicks

OPM - (or APM) - outsourced (affiliate) program management

PFI - Pay for inclusion

PFP - Pay for performance

PPC - Pay per click

PPCSE - Pay per click search engine

PPI - Pay per impression

PPL - Pay per lead

PPS - Pay per sale

ROI - Return on investment

SE - Search engines

SEM - Search engine marketing

SEO - Search engine optimization

SERP - Search engine result page


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