Algorithmic Public Relations

One of the challenges with launching HubPages has been around telling the story about the great things HubPages does well. HubPages is a platform that will do a bit of everything. Some people blog on it, others create video hubs, some share their political views, and others point people to other useful sites. All of these are great ways to use HubPages. People also use HubPages for all sorts of reasons. Some do it to share their knowledge. Some people do it for the money. Our top earning authors will make about $300 per month. Others do it for notariety. Again, all great reasons to publish on HubPages.

The problem is how do we tell the right story about HubPages to the right person that targets their motivation and get the word of mouth rolling? Targeted keyword campaigns do some of this, but I'm talking about PR. Getting othes to tell the story, write on it, in a scalable way that reaches many different segments.

The product is a specialized search engine in a way. It's a place where you put in the demographics of the group you're trying to reach and it spits out a list of publications, people and contact information that is highly targeted.

Step two of the product would have a nice work flow application that made it easy to submit your story, answer questions and follow up. I think this is a very hard problem and a difficult problem to do right, which probably makes it worthwhile:)