Apple Sends 3rd Grader Cease And Desist Letter
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Apple iPod touch 8 GB (3rd Generation) NEWEST MODEL
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Apple iPod touch 32 GB (3rd Generation) NEWEST MODEL
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Apple iPod touch 8 GB (2nd Generation) [Previous Model]
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Apple iPod nano 8 GB Black (5th Generation) NEWEST MODEL
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Nine year old Shea O’Gorman is an avid iPod Nano user. She started to learn writing letters in her class. She decided to practice it by writing a letter to Steve Jobs, Apple President, and wanted to share some new product ideas for iPod Nano.
She was excited with this little assignment and told her mom that she is going to write a letter addressed to Steve Jobs. Shea’s mother was very happy and proud of her daughter. In the letter, she wrote how Steve Jobs can improve the iPods by outlining her ideas. One of the suggestions was adding song lyrics to iPod, so the users can sing-along with the song, which I think is inventive for a nine year old child. After writing the letter she mailed to Apple, she didn’t get a response back for three months, until she received one letter from Apple. Shea and her family were excited to receive this letter and in anticipation they opened the letter and was devastated with the contents especially Shea. Shea’s mom said to the TV station: She was very upset. She kind of threw the letter up in the air and ran into her room and slammed the door,”The letter was not from Steve Jobs, rather from the senior counsel, Apple Law Department, which wrote a long letter telling Shea to Cease and Desist sending ideas to Apple. They said they don’t need her suggestions and if she wants to know the reason why, she can read their legal policy on their website. They don’t want any unsolicited ideas from anyone, be a nine year old kid or anybody else. Shea’s mom felt outraged with this response and said it is an odd way to respond to a nine year old like that. It kind of seemed like they were saying well we don't want your idea like it's not good or anything,”
Her mom thinks that Apple’s behavior shows double standards, on the one hand they are promoting themselves as an educator for children, and should have responded in a better way rather than the rude response from its legal department. Later the news channel contacted them and it seems Apple had apologized to Shea’s family. I think one of their top executives should invite her and talk to her honestly in person. Even if the idea is bad, this is not the way to treat a child or any customer for that matter. Customers send ideas because they love the company, otherwise they wouldn’t send ideas. The company should be happy they are giving free ideas for it. If the idea is bad, they should say why it won’t work with the current environment, the customer will understand. You can’t blame Apple for this single incident, but I am sure Steve Jobs wouldn’t have responded this way. I hope Shea doesn't get flustered by this incident and keep having these great ideas.
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Comments
I sent one product idea to Ebay, they sent me a similar letter :), I cursed at them :)
Do you know why they send out such letters?
Sindicut, the companies are trying to protect themselves, suppose if they implement this idea later on, then this kid might sue them later. And also, they may have this idea already, so they are just trying to cover themselves from litigation. The lawsuits have become a big business for lawyers, so they try to sue big companies and try to settle cases and make money. It is a shame, they can't send a simple letter instead of a threatening letter.
I understanmd why they might do this, but for god's sake, it's a nine year old girl. She must be so bummbed out. Boycott ITunes!!!
Hi
Annie, thanks for your visit.
9 year olds have parents that can sue
Thanks Mrsstylish, it goes both ways sadly.
If I was a bigwig for IRiver or another of Apple's competitors, I'd be sending the nine year old free kit.
Thanks, it is a shame they are ignoring their customers. Apple should contact her and say sorry.












Bob Ewing says:
2 years ago
I can and do blame Apple.