There are two kinds of internet marketers right now and I’m going to ask you the same question that’s in the title are you doing the chasing or are you doing the chasing?

It’s a simple question really but I’m going to explain what I mean.

The old school way of building a network marketing business involved prospecting and recruiting anything with a pulse. The idea was that everybody was interested in your business they just don’t know it yet, it’s an almost laughable concept but this was the way to build a network marketing business. There are still people who are using this model to build their network marketing business and it’s actually worked for some people.

You can determine if you want to build a business that way, in my experience it made a lot of people uncomfortable and turned off to the idea of network marketing.

And now we have something called web 2.0 attraction marketing which enables you to target a specific audience that is hungry for more of the knowledge that you have to give.

With web 2.0 attraction marketing people are going to flock to you based on the value and content that you have on the internet. To get away from the network marketing examples let me ask you this.

Who would be a better candidate for you to sell this product to. Let’s awesome that you had a website where people could get music for their mp3 player and you are to get this product in front of people so that they buy their music from you.

You have two choices in customers, the person that just walked by you on the street because it’s possible that they might listen to music right? Or you can put your business in front of the person who just bought an Ipod Touch.

The decision sounds incredibly obvious right, you would have to go with the person who walked by you on the street because they look like they might listen to music. I’m kidding.

The person who bought the ipod is definitely more targeted and although all of this sounds incredibly simple and easy to understand there are still people out there who are actually choosing the person walking down the street.

Web 2.0 attraction marketing is definitely a more effective way to build your network marketing business and great thing about it is that you can set up your own system where you can monetize the traffic going through your funnel, the success of your network marketing business will skyrocket when you implement this strategy.