Are new smartphone owners happy customers, or unwitting beta testers?
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The official Samsung Mobile page recently displayed a message for any i7500 (or Galaxy as it's known) users who were considering flashing their phone with an unofficial, custom ROM-
"Dear User
We are aware that there is unauthorised Samsung
Galaxy software currently available on the internet. This software has
been produced by certain third parties to enable customers to change
factory settings on the handsets. We have been made aware of instances
where this software has been downloaded and has instead resulted in
permanent damage to handsets. Downloading unauthorised software may
also result in invalidation of your warranty.
At the moment there is no "official home
update solution" available for the Samsung Galaxy handset. However we
are currently working towards a solution which will be made available
on this site. Neither ourselves, nor the operators can be held
responsible if you choose to download unauthorised software from a
third party. This software may also not be virus free. We therefore ask
you to exercise appropriate caution.
If you have any further queries on this issue please contact us here
Thank you"
In summary- we know that there's a problem, and we know you'd like a fix now, and that you're seriously considering using a hacked ROM that addresses these very issues, but please wait until such a time as we iron the bugs out of our hardware and release the fix. Great. I'm sure i7500 users felt a lot happier the next time their phone
randomly shut itself off, knowing that Samsung were busily working away on making
their expensive smartphone function the way it was actually meant to.
Please, indulge my fantasy for a moment. See, I have a dream, that some day, some phone manufacturer is going
to release a phone that actually works from the moment it's out of it's fancy
packaging. A day where, rather than releasing
what is basically a beta version of a phone, to be tested for faults by
it's unwitting new owners, they release a version of the phone which
needs no firmware or software update (updates which are often not available until a few months after the phone's release) to actually function properly
without a workaround. That day will probably never come, but if it
were to come, surely it would only benefit the phone manufacturers?
Take, as an example, the HTC Hero (or G2 as it's known to T-Mobile customers). If you look up any
review for the phone when it was first released, you'll see a common
theme developing- they pretty much unanimously are of the opinion that it's a "great phone, shame about the lag".
Now, as most G2/Hero users will be aware, these problems were fixed by a recent update. But consider this- as I've mentioned, the
only major criticism that the majority of reviewers mentioned in their reviews
of the Hero were the intermittent sluggish performance issues. Some of them even suggested
that it could've been an iPhone beater were it not for these laggy spells. A lot of people, who would otherwise have bought a Hero, will undoubtedly have been turned off by the reviews (and probably
gone for an iPhone instead). Now, if the Hero had been released lag
free and fully fucntional, those reviews wouldn't have mentioned the performance as being a problem, and what was a good review could have turned in to a great review.
As another example, take the Blackberry Storm, which RIM completed
development of by it's deadline day, but only, according to Jim
Ballsillie, RIM's co-CEO at the time, "by the skin of their teeth".
Well, as anyone who bought a Blackberry Storm around it's release can tell you, it
turned out that the phone wasn't fully completed after all, in fact some
users found it so horribly buggy that they returned them after
just a handful of days of use. Whilst most of those glaring glitches were
resolved with future patches and updates, it was a little too late to do any good
for those users who had already handed back their Storms, some of whom swore they'd never buy another RIM device again, so bad was their experience.
Surely this bad publicity must have some impact on the phone manufacturers? Given that none of them seem to believe in or practice the "right first
time" ethos, it would seem it can't impact them all that much. Or perhaps
they do care about the bad publicity, but are forced in to
meeting ever-shorter deadlines by the money men?
So, what, if anything, can be done? Well, there are plenty of geeks, fanboys and
tech-heads out there who would give up a limb, and probably an organ or
two, to be given the opportunity to take part in a closed beta test of
a new piece of kit. The majority of whom will be knowledgable enough
to really put the phones through their paces and give them a proper
stress test. I'm sure there are other possibilites too, but I suspect
that in this situation, the old 80/20 rule is what the manufacturers
work to:- as long as you fix 80% of the issues found during your
testing, you can fix the remaining 20% after release. I think it's
unacceptable, and I daresay so do most people, but there's little we
can do, other than to vote with our feet. - The only problem there is,
if all of the alternative manufacturers are doing the same thing, who
do you move your alliegence to?
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