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My Art Gallery Business (or Why I Have Joined the 30 Day Hub Challenge)

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By lakeerieartists

Lake Erie Artists Gallery Welcome

Lake Erie Artists Gallery front door

My Online Business Supports Lake Erie Artists Gallery

Today I have decided to join the Hubpages 30 Day Challenge to write one Hub per day for 30 Days. This is hub #1 in the challenge, and I am going to tell you why I have decided to make this decision.

I am the owner of a unique local art gallery in Cleveland, Ohio called Lake Erie Artists Gallery. I originally started writing articles online to help market my gallery, but soon learned that I could make money also. I am always looking for income streams that will support the bottom line income of my art gallery business, and in a tough economy like we have now in 2009, that has become even more important.

An art gallery business is in essence a retail store. Retail business was challenging before the downturn in the economy last year but afterwards many retail businesses have not survived. Since an art gallery business is not selling items that feed, clothe or shelter people, buying what I sell is not the very first thing on people's minds when they are worried about their jobs.


Inside Lake Erie Artists Gallery

Looking towards the front from the register
Looking towards the front from the register

My Art Gallery Business Supports Local Artists

My art gallery business supports local artists in Cleveland, thus feeding the local economy in a different manner than you might expect. Not only that, but I buy the majority of my other services and supplies from local vendors, including packaging, art gallery display fixtures, printing, shipping, website services, and more.

Besides the dollars and cents, I also believe that art feeds the soul of everyone who views it, whether thy buy it or not, and that people need art as much as they need to eat, or almost as much. Therefore, I feel that it is both my pleasure and my duty to make sure that my art gallery business survives in this tough economy while I see other businesses fail around me.


How Does Hubpages Help My Art Gallery Business?

Hubpages is one of the independent income streams that I have created to help support the art gallery for when sales do not. Right now, these income streams are still in their infancy, yet they are slowly growing. Each click of an Adsense link or purchase of a book from Amazon, drops a few more dollars and cents into the checking account for the art gallery business and makes it more stable.

I am currently making an average of $.50 to 1.00 per day on average from Adsense alone just on Hubpages. By adding another 30 hubs between now and September 15, 2009, I hope to increase that exponentially.


Lake Erie Artists Gallery Sells Local Books

This is Lake Erie Artists Gallery's local book section.
This is Lake Erie Artists Gallery's local book section.

Unique Gifts and Local Art

An art gallery business requires a business strategy just like any other business. This year, we moved our store from downtown Cleveland Tower City Center to Shaker Square on the easternmost side of Cleveland on the border of Shaker Heights and Cleveland Heights.

In addition, Lake Erie Artists Gallery is offering workshops and classes, custom framing, and unique gifts by local artists in a time when people are looking to support their local economy, and spend their money on gifts that are unique and special, meaningful. We are also offering layaway, and short classes to keep the individual prices down and offer alternatives to customers who are watching their own checkbook closely.

My husband and I are in the same boat, glad that we can still pay most of our bills, and watching others lose jobs around us. Even though the economy seems to be recovering slowly now, there are still companies that are dealing with the backlash from last fall's downturn, and closing or cutting back.


Looking into our Second Room

Looking into the second room from the middle of the gallery.
Looking into the second room from the middle of the gallery.

Buying Trends Affect Art Gallery Businesses Just Like Other Retail Stores

An art gallery business is affected just like other retail stores by customer preferences and buying trends.  One of the advantages of a very small business like mine is that I can change my mind and quickly make changes in my business strategy.  Of course, the disadvantage is that I am only one person, so I am limited in what I can do.  But it allows me the opportunity to study customer trends, and make educated guesses as how to respond.

Any business can do this.  If you listen carefully to what customers are telling you, and you respond thoughtfully to what they are asking for, you can meet their unique needs.  Because I interact with the customers myself, I can listen to what they have to say.  I believe strongly that customers will still want to shop for gifts in unique local shops if they are convenient to them, but will shop more and more online for regular stuff including appliances, clothing, school supplies, etc.

That is why I am investing so much of my own time online with blogs, websites, and sites like Hubpages.


Lake Erie Artists Gallery is Accessible to Everyone

One of my greatest goals for Lake Erie Artists Gallery is to be accessible to any person, no matter their education or income.  Although that means that I often need to educate customers, it also means that customers can find something in our art gallery that is in their budget.  Even our greeting cards are works of art that can be framed.

I blog every few days about the day to day happenings at Lake Erie Artists Gallery, and I have included the feed to the blog below. 

If you have any questions about the art gallery business or Lake Erie Artists Gallery, feel free to ask them in the comments section below.


Our Classroom

Classroom where we teach our workshops.
Classroom where we teach our workshops.

Lake Erie Artists Gallery Blog

  • Getting Ready for Holiday Shopping

    Lake Erie Artists Gallery is getting ready for holiday shopping, and whew, it is all very exciting. Starting Thanksgiving weekend we will be open on Sundays from 12 pm to 5 pm until Christmas. Lots of new items will be arriving at our store in the next few weeks in preparation for holiday shopping, but if you see something now, don't wait because we may not be able to get it back in. Don't miss our featured items on the front page of our website, and check for sale coupons in this blog and our newsletter. More information coming soon. Shop online for unique gifts and local art at Lake Erie Artists Gallery at Shaker Square.

  • Mark Your Calendars for Friday October 30

    Mark your calendars for Friday October 30 from 5 pm to 9 pm. Lake Erie Artists Gallery will be hosting a Trunk Show for Artist Mindy Sand. Mindy will be bringing all of her hand painted glassware and functional ceramic pieces. The event is free and open to the public and a terrific time to pick up those holiday gifts that you need. Mindy's work is dishwasher safe, and perfect for a wedding gift, anniversary gift, or just a gift for yourself. Shop online for unique gifts and local art at Lake Erie Artists Gallery at Shaker Square.

  • Viktor Schreckengost--Entrance to the City

    This beautiful print by artist Viktor Schreckengost is available for sale at Lake Erie Artists Gallery in our store and on our website. The Schreckengost print is one of a series of 12 prints that were made for a calendar in the late 1980's. Each one depicts a scene from Cleveland Ohio done in the colorful style of Viktor Schreckengost. To see this print, and more local Cleveland art, go to Lake Erie Artists Gallery. Shop online for unique gifts and local art at Lake Erie Artists Gallery at Shaker Square.

RSS for comments on this Hub

Don Simkovich profile image

Don Simkovich  says:
4 months ago

Congratulations on having such a clear focus for your online business activity. Nicely written Hub, too. By the way, I'm originally from Ligonier, PA, and have a nephew playing the O-line for U of Akron.

Nelle Hoxie profile image

Nelle Hoxie  says:
4 months ago

You have a beautiful art gallery and I loved reading about your business. Quite frankly, it sort of got my juices going about maybe I should think about starting a local biz with online earnings.

lakeerieartists profile image

lakeerieartists  says:
3 months ago

Thanks so much for your comments.

BrianS profile image

BrianS  says:
3 months ago

Very clear summary of your strategy for building your online business and why. Hope this works for you, it is a tough world out there at the moment for the self employed and business people.

Amanda Severn profile image

Amanda Severn  says:
3 months ago

This is a very clear, and well-laid out hub. I'm an artist myself, and I very much appreciate the effort that gallery owners go to, to keep working artists from starving for their art! Good luck in your endeavours.

lakeerieartists profile image

lakeerieartists  says:
3 months ago

I love owning a gallery, but it is a lot of hard work too! But what worthwhile endeavor isn't?

GiftedGrandma profile image

GiftedGrandma  says:
3 months ago

Wonderful hub...you have a definite goal in mind and very clearly laid out. All the best.

moonvine profile image

moonvine  says:
2 months ago

Your gallery is beautiful and I would love to visit there someday! 30 hubs in 30 days? wow!

Betty Reid profile image

Betty Reid  says:
5 days ago

I really enjoyed this hub! I hope it is helping your gallery business, as well as your side income.

lakeerieartists profile image

lakeerieartists  says:
5 days ago

Thanks Betty. It is a slow process like the build up of any business, but I am seeing some real results. Hubpages has been a large part of that. :)

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