Article Marketing is the New SEO!

Many new tools such as Article Submitter, WordFlood and JetSpinner indicate the start of a new revolution in Article Marketing.

If you keep an eye what is happening in the search engine optimization forums, you will discover that a good old Search Engine Marketing strategy has suddenly become everyone's latest SEO strategy.

Believe it or not we are talking about Article Marketing here. It is seeing a huge revival! Today everybody who is even remotely interested in achieving decent search engine rankings is focussing on article marketing.

It is critical for the success of your website or hubpages that you now begin to understand what traditional article marketing is all about and exactly how you can really benefit from it.

Be aware that search engines are now getting wise to reciprocal links and that from now on article marketing, especially if you want to get good results, is going to require some professional or expert know-how.

Quality one-way links are really what you need to be looking for.

How Traditional Article Marketing Works.

You either write, or pay someone to compose, a 400 to 500-word article and then you, or someone you hire, can submit it 100 to 200 article directories in a related category.

In about a week , but hopefully quicker, your new article is accepted and published on the article directory websites you submitted to. Potentially thousands of webmasters could download copies of your article from these directories and publish them on their own websites.

Then some days later, depending on the popularity of the article directory, the search engines will start to find the different copies of your article scattered throughout the web and suddenly you might see hundreds, potentially thousands, of new links to your website or hub pages.

Your ranking in the search engines really benefits due to the large number of one way links you are now receiving from your distibuted articles.

Over a period of time and after several article submissions you will notice a good improvement in your search engine rankings and more traffic.

Improving on Traditional Article Marketing.

If you want to get the maximum result from article marketing you really need to adopt the following tactics.

Submit your articles to the top article directories and make sure you submit under the category which is the closest match to the main topic or theme of your article.

Once again over time you will see that web sites will find and publish your articles on their own pages.

When this happens you should contact the owners or webmasters of the most popular websites directly and tell them that you are prepared to write a unique article just for their website.

In this new article you will include a text link within the body of the article, using relevant keyword anchor text, to point directly at your money-making web or hub page.

This is one of the very best and currently little used methods of getting high quality links to your website or hubpages.

Avoiding Duplicate Content Penalties.

In an ideal world you should not publish any articles to article directories if they already exists as content on your hub or web page. This "could" help you some in avoiding any duplicate content penalties that the search engines might apply to your rankings.

However this does not help the fact that exact replicas of your article can appear in hundreds of different locations on the Internet.

To try and deal with this situation you should use one or more of these tactics:

• Make sure that you post your new article on your web or hub page first, and then wait for it to be indexed in the search engines before you actually submit it to any of the article directories.
• Alternatively post the full article on your website or hub page as above, but only submit about 50% of it to your article directories. This will probably only work for larger articles of at least a thousand words.
• Finally you could create (spin) a second, but different, version of the article. This will the allow you to submit the changed version to the article directories while keeping the original on your hub or web page.

Deep Linking is Extremely Beneficial.

Instead of just putting links in your article to your main website or hub page, link from within the article text to the most relevant inner pages on your web site, or in the case of hub pages link to the most relevant in a group, and then make sure that page links to your money making page. This will help spread the link popularity you receive throughout the site or group.

Deep links are one of the major ways that the search engines will use to evaluate the significance of your one-way back links. This in turn will affect your rankings in the search results and the subsequent traffic it generates.

Themed Links Are "In".

Start using different articles for different but specific purposes. As an example you could have different articles to promote your main money making pages directly and others promoting your other pages, which in turn would funnel visitors to your money making pages.

Always make sure though that the article is always "on topic" and relevant to the page it is linking to.

Too Much Traffic is OK!

The important thing to remember is that articles also mean traffic. and getting traffic to your main money-making pages is very important, as this is what generates profits. Traffic is key.

Use Automated Tools to Save Time.

Submitting just a single article to many directories is very time consuming and very boring. Fortunately, there are now tools on the market, which will automate the process for you.

They will login automatically to each article directory you want to submit to and then submit each article for you to literally 100's of article directories using the most relevant category in each.

Re-writing an article can also take a lot of effort, and once again, there are tools to help you. You can now change text in your article to different words or phrases (synonyms) at just the click of a mouse.

For those who are really concerned about duplicate content and want to spin many different versions of an article from a single original, there is now specialized spinning software which can do this for you too.

Remember Article Marketing is Very Powerful.

Article Marketing is one of the best ways to advertise your business online.

For more information on some helpful tools and resources checkout:

Article Marketing Tools for a New Article Marketer

Go Write and Submit!