Two essential factors for achieving success as an author are:
1.To be able to create articles which are crisp and tasty.
2.To be able to properly plan the promotion.
This article provides tips for a wide and effective article readership through methodical promotions.

To be a successful author,one need to take care of the production aspect (writing)and the marketing aspects( promotion ) of the products (articles).
Now let us focus on the both these aspects:
1.Create crisp and tasty articles.
What is the most important criterion for an article to be crisp and tasty ?
A.Creating the text:
1.To be tasty, the author can simply target for its articles to be
"Informative,Educative and Entertaining and yes,Inspiring"
(Readers Digest's selection criterion for all its contents )
2.To be crisp, the article length can be kept between 300 to 500 words.

B.Garnishing the text:
The author can augment the effectiveness of the article through the proper use of images, photographs or graphics.This need to be properly balanced with the text.

C.Promoting the article:
1.Unless the promotion is properly planned and tracked,an article shall not be able to reach to the prospective readers located at strategic points.

1.0 What are the benefits of promotion ?
1.The article can reach the targeted readership (type of readers)
2.The article can reach the masses (quantum of readers)
3.Spread of readership across all geographical locations
4.Improved Earning (as directly related to the number of viewers)
5.Enhanced motivation level:
   Depends upon:
                     a.Direct earning resulted from the related article
                     b.Sense of fulfillment (having achieved the basic objective)

2.0 What are the different ways to promote an article ?
There are various methods recommended for the effective promotion.
1.Email to friends,contacts:
                 a.By sending dedicated emails informing that certain article has been recently 
                    published
                 b.Putting a link to the article in the signature.
                    This way all emails sent by the author shall contain a link to the article.
                    This promotes the article in a very natural manner.
2.Through the blog:
                   a.Create and publish a blog.
                   b.Keep a list of the published articles with links. 
                   c.Provide the link to the blog along with the signature
3.Join Promotion web sites :
                 a.There are certain publishing sites which also provide the option of publishing at 
                    many other associate web sites. (Review & Join )
                 b.There are certain publishing sites which also facilitate promotion to many 
                    socializing web sites. (Review & Join)
4.Add Bidget's on the blog or Widgets on web page so that when ever a new article is 
  published, the widget is updated in real time:
     A Bidget or a widget can be programmed to include the title and link to a selected number  
     of  the author's articles at a given publishing site.(get a Bidget)

5.Become more visible and social:
                a.When ever visit other publishing sites, do make a point to review the works of   
                       other authors.
                b.Make a comments as appropriate and add that person as a friend
                c.Get a RSS feed for your friends articles
                d.Make a point to regularly review and comment on the articles of your friends

Through proper planning ,it is certainly possible to establish an effective creation &  promotion  process through the application of the various tips  given in this  article.