Relationship Marketing or Attraction Marketing has been around for generations. Here is a sneak peak at Dan Kennedy's secrete attraction marketing formula.

One of the leading experts is Dan Kennedy "The Millionaire Maker" in the field of attraction marketing. He has been perfecting these time tested marketing techniques for over 30 years.

Dan has several foundation based marketing components that need to be in your marketing strategy in order for you to be successful.

These attraction marketing 101 building blocks are easy to follow and an easy blueprint to incorporate into your marketing system.

He states that Marketing and Advertising in general is made up of 3 basic elements:

1) The Wrong Message

2) The No Message at all

3) The Right Message

A common example of the "No Message at all" is like the business card style of marketing,
a very boring and unemotional approach to marketing.
It lacks differentiation and doesn't give you any benefits or reasons to purchase.

You can find examples of the "Wrong Message" everywhere.
It is the boring, plain vanilla type marketing that will solely focus on product or service instead of the customer’s needs, desires and challenges.

Dan's "Right Message" or a "USP" (Unique Selling Proposition) is the "Why you should do business with me" message!

You provide value by talking to the needs of the customer. Show them results and how it will make them feel better as a result of this product or service.
Bring emotions into the equation. You must reach out to the consumer and say: "Purchase this product, and you will get these specified benefits."

Just as important to Dans 3 types of marketing messages is his Marketing Triangle.

Here he stresses one needs to recognize that once you have developed the right message you need to use the right media to present it to the right market.

4) The Right Message

5) The Right Markets

6) The Right Media

The last key component in the equation is;

7) What Do I Have To Say

This needs to establish long before you determine How Will I Say It using the various media resources available in today’s marketing and advertising environments.
If you use this common since attraction marketing formula properly your marketing message will be properly delivered and positive results will be seen.

What do Dan Kennedy and the Internet have in common?

The 1 key difference in today’s marketing and advertising world is # 6) medium or media in which you use to deliver you message and develop your relationships.

What is at the core of Attraction Marketing?

Positioning! Position yourself as the expert, the specialist, the trusted advisor.

When you position yourself this way and you will find yourself selling in a competition free zone. Many Entrepreneurs still hold on to out dated marketing techniques and will fall behind. Making these mistakes are a sure way for financial collapse. Plain and simple, people are looking online for your products and services!

Example: Realtors use this technique all the time. They provide homeowners with valuable information about your local and regional Real Estate markets.
Up to date industry facts and interest rates. How to articles and where to find trusted services if repairs or maintenance is needed on your home.

They have testimonials of happy clients who rave about their services...

Who do you think the home owner calls when they need to buy another house and sell theirs?

They call the trusted expert who has been providing them with all this wonderful advice.

This is attraction marketing 101 at it finest!

Now Imagine that you can now use the Internet and it's Leveraging ability to reach out to hundreds if not thousands of prospects and deliver "the right message" using "the right media" to "the right prospect", its a match made in heaven!

The social marketing traffic strategies Web 2.0 has made available levels the playing field for each and every business owner.

Once you have positioned yourself as a leader, guess what…people will want to know more about you. They will follow your lead…down your directed sales path.

Your prospects will be attracted to you because they want what you have and can teach them.

What attracts them is confidence, success, expertise and someone to show them an easier way.

The majority of your competition you will see out there still have the “salesperson” mentality. By learning these new skill sets and position yourself as the expert you will leave them in the dust!

Just from reading this small article you already know 100x more than the majority of the business owners trying to market their business online. Now all you need to do is take action and impliment it into your marketing strategies.